Send email
RUS | ENG
Home | Company profile

Friends




Wall

David Natal an author of «Consumer Engagement Trends For 2017: The Phigital Era» , thinks there is a true revolution in the communication and the relationship between consumers and brands in the marketing field – brands wants to use more localized marketing.
Read more »

Sometimes PR specialists receive the job of promptly preparing and holding a press conference. Whether this is due to the market situation, urgent company news, or just poor planning within the company is not important.
Of course, nothing is impossible, but you need to be prepared for the fact that in this case, not all objectives will be fully or ideally resolved. Let us look at which aspects of an urgent press conference will appear worse in comparison with one organised within a standard period of time (two weeks or more).
Read more »

On June 07, 2016 Business Communications Agency organized a press event for a PFU, Fujitsu company responsible for the release of scanners.
Read more »

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just wasting time on situations that may never happen.
Read more »

In the article « Don’t Just Do What Everyone Else Is Doing», published on PR dedicated website holmesreport.com, the authors are considering a phenomenon of using social norms in communications. The authors indicate that during a numerous psychlogical experiments the participants are tending to act by what others do, even against the logic. For example, the participants entered a lift with a number of other people were all facing the door but as the door closed they started to turn round and face the back. The particpants felt incomfortable and also turned round.
Read more »

This year’s Eurocom Worldwide annual member conference was held in Milan, Italy, on Friday, 11th March 2016. A total of 28 delegates from across Europe, the US and Latin America, the Middle East and Asia attended the conference to discuss current communications trends and cross-border collaboration.
Read more »

Busuness Communications Agency continues to acquaint its website readers with foreign PR experts’ articles. Scott Salter from the communication agency 10Yetis (U.K.) wrote an article «Influencer Identification at Its Finest - 8 Tips To Follow», in which he has described how and why PR specialists should work with opinion leaders – one of the strenghtening information channel today.
Read more »

Today, PR-technologies as well as marketing technologies are evolving rapidly. Professionals need to be in trend always. In this article we will try to describe some of them that gained popularity in 2015 and are still awaiting us in 2016.
Read more »

Teradata Forum held in Moscow on 26 of November. Teradata Forum - one of the biggest events in Russia, dedicated to big data analytics for efficient business.
Read more »

72% of respondents to World Report 2015 conducted by the global PR media The Holmes Report cited that is strategically right to invest into social media and digital technologies development.
Read more »

Willem van de Velde from our partner agency EMG in the Netherlands told in his article about excellent stories preparation principles and about useful contribution in it that can made by PR agency. At Business Communications Agency we are trying to follow similar principles in our work and believe that every good story has three authors – speaker, journalist and PR specialist who cam make a ‘tuning’ of news for the chosen media.
Read more »

Business Communications Agency arranged the press breakfast on July 8, 2015 for the big data analytics and marketing applications company, Teradata
Read more »

Young people, who are now 20-25 years old, are entering into an active phase of life and becoming one of the leading consumer groups. It is believed that millennials, as they are called in countless studies have their own views of the world, features of consumer behavior and preferences. They are considered idealists - they have too positive attitude to the world, the future and their role in the world. This was tried to figure out the marketing agency YouGov.
Read more »

Business Communications Agency, the Russian member agency of the global PR Network Eurocom Worldwide, has opened a new location in Israel. The agency will offer clients the development and implementation of a wide range of marketing and communications services in Israel while taking into account the specifics of the Israeli market.
Read more »

On May 20, 2015 Business Communications Agency organized a press event for a Fujitsu company responsible for the release of scanners. At the press lunch the new Fujitsu scanners were presented - iX100, N7100 and fi-6400. New efficent products for business professionals are equiped with new features and software.
Read more »

The agenda of World Economic Forum in Davos traditionally focuses on the latest changes in the global economy. Arun Sudhaman studied emerging economic problems discussed at Davos-2015 and presented in his article in Holmes Report five lessons which PR specialists should learn.
Read more »

If you want to promote your business online, you need a real story. Why? Do everyone not want to read your press release pushed by company or PR agency? At EMG, Business Communication Agency’s partner in Eurocom Worldwide, they believe that good content is king of marketing communications, so even for industrial companies storytelling is a vital skill for public relations specialists.
Read more »

A world leading media on public relations, The Holmes Report, has published an article about 5 major trends for PR industry in 2015.
Read more »




The conference will focus on management and communication challenges in a changed world
The next annual member conference of Eurocom Worldwide, the global PR network, will be held on 30 January 2015 in Lisbon, Portugal. The conference will be hosted by Eurocom Worldwide's Portugal member Media Consulting, an independent PR & communications agency located in the heart of Lisbon. Eurocom Worldwide is a global alliance of independently-owned public relations agencies with a focus on key technology, industrial and commercial sectors.
Read more »

EMG, the leading international B2B and industrial communication specialist celebrated its 10 year anniversary at the Grand Millenium hotel in Shanghai, China. The celebrations followed the annual EMG Asiacom partner and client conference, first launched in 2013, which brought together keynote speakers and delegates from clients and the media under the theme of 'Value Based Communications in a Rapidly Changing Market'.
Read more »

The Global Public Relations Summit has successfully taken place for the third time, bringing over 350 delegates together to Miami Beach, USA. Arun Sudhaman published 6 main topics discussed at the forum in an article in The Holmes Report, the world's leading public relations media.
Read more »

Every month or so marketing blogs and trade press cover another big story or backgrounder that involves messaging apps – WhatsApp especially. As a marketer, it makes you think; can these closed networks help reach clients? They are a totally different ball game than the social platforms you are used to. But are they really that different?
Read more »

To Google’ has become the method by which nearly all of us (companies included) acquire new information – whether that’s news, reviews, opinion or reports. A constantly evolving algorithm, now assumes the role once taken by our daily newspaper. This algorithm decides what we should be presented with and what should be consigned to page 36 of the search results.
Read more »

The Holmes Report, a specialist network publication, conducts an annual “Creativity in PR” survey aimed at specialists in PR agencies and representatives of customer companies. The 2013 survey covered 600 specialists from 35 countries that presented their evaluation of the state of creativity in the sphere of public communications.
Read more »

Business Communications Agency began cooperation with one of the world's leading developers and providers of online games – InnoGames. In the framework of this cooperation the proactive promotion of the company and its products on Russian market is planned.
Read more »

LEWIS PR, a global PR and digital communications agency, has been listed as the seventh-largest PR firm in the world according to the O’Dwyer’s PR Firm Rankings. LEWIS reported $44.8m in global revenues for calendar year 2013, up 26.6%. O’Dwyer’s rankings highlight independent PR agencies showed the most significant growth in 2013. This year only 17 global PR agencies declared double-digit growth, with LEWIS entering as a top-ten firm.
Read more »

Members of PR network expect growth for 2014

25 February 2014 – Eurocom Worldwide, the global PR network, is confidently predicting growth for its international business in 2014. This was confirmed at the network’s 13th annual conference held on January 31 in Stockholm, Sweden. Eurocom Worldwide is one of the leading independent global PR networks. With 29 owner–managed agencies focusing on B2B and technology, Eurocom Worldwide operates in 61 national capitals and centres of commerce with more than 850 customers.
Read more »

LEWIS PR Named As One Of Fastest Growing Companies By Inc.

LEWIS PR, a global PR and digital communications agency, has been named one of the fastest-growing private companies in the United States on the Inc. 5000 list. Based on three-year revenue growth between 2009 and 2012, LEWIS PR ranked 3,192 overall with a 102% growth rate.
Read more »

Sending out news releases and media kits is not the most important phase in your public relations campaign; following up those initial contacts is absolutely critical to success. Authors who follow up the media are much more successful publicizing their books than those who fail to conduct a follow-up.
Read more »


We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.

Alas, there isn’t. Each social network operates a little differently, and each brand’s fans have their own tastes and preferences.
Read more »

On our 13th anniversary we have received the warm congratulations from our partners
Read more »

Astera: Did you notice any changes in Russian IT market in early 2013? Is it the same as in 2012?

Y. Kursova: Overall trends include aggressive growth of tablet and smart phone sales that are pushing navigators off the market. Thanks to technology development, people can now use their handheld devices to find their way around. The trend was pretty clear last year, but now it is still more obvious. Consumables are in high demand as ever; but notebooks, desktops, monitors, and printers definitely go down. This trend primarily affects consumer market; however, corporate market, being quite strong, shows decline as well. Read more »

Discussing the topic, Julia says, “Being a marketing professional, I am positive any business success is determined by the market, the demand for your offer. Bank investments in social networks are no exception. Read more »

10 Powerful press-release new angles, you can leverage to get media coverage

Press-release is one of the most important and effective PR tools. Timely press-relelease distribution helps to remind about the company, attract the journalist’s and the audience attention. Press-rlease is the start point for the “heavy” content, interviews, spokesperson’s comments, byline materials and succes stories publication. Read more »

Discussing the topic, Julia says, “Being a marketing professional, I am positive any business success is determined by the market, the demand for your offer. Bank investments in social networks are no exception. Read more »

On February 12, 2013 Business Communications Agency organized a press event for PFU Imaging Solutions, a Fujitsu company responsible for the release of its scanners.

At the press breakfast the new Fujitsu iX500 scanner was presented. The key advantage of this model is quick professional document scanning directly to any office or home devices using the simple one-button operation. Read more »

Idea Logistics Agency Interium, Business Communications Agency’s friendly company, with the support of Russian Public Relations Association, Russian Managers Association and Silver Archer National Award conducted a survey titled Social Networks As the Focus of Russian Business Community. The results of the survey of 127 marketing directors and press office chiefs will help business community representatives form a consolidated view on social networks as a corporate communication tool.
Read more »

Julia was invited to discuss the announcement made by Eksmo Publishing House about its new service of custom publishing. It provides publishing of books made to order, with information about a brand or company. The editorial staff of the sovetnik.ru portal and Sovetnik magazine asked the Agency President to comment on the new marketing product and to evaluate its innovative potential from a professional perspective. Read more »

February 4th, 2013. Eurocom Worldwide, the Global PR Network, has appointed Christoph Schwartz new Deputy Chairman. He takes up his role following this year's annual conference of network member agencies. Eurocom Worldwide is a global network of independently owned and operated Public Relations and marketing communications agencies, with activities mainly in industrial and technical business-to-business services. In 2012, network members serviced over 850 clients in more than 70 countries worldwide.
Read more »

January 21, 2013, Moscow — Credo Consulting, a SAP-based solution integrator, chose Business Communications Agency as its Public Relations partner. Within the frame of the recently signed contract, Business Communications Agency shall provide Credo Consulting with end-to-end PR and marketing support to include contacts with leading industry and business media as well as applying various marketing tools to promote company services — as well as executives.
Read more »

Almost half of executives surveyed expect their business to increase social media spend but 57% unable to measure return.
Read more »

  • Seven out of ten also read print industry journals at least once a month
  • Big increase in use of tablet devices to access news

Read more »

Moscow, October 15, 2012. Business Communications Agency announced today it signed a contract on rendering marketing services to QlikTech. In September 2012 QlikTech, a trusted leader in Business Discovery and user-driven Business Intelligence (BI) technologies, chose Business Communications Agency to provide marketing services within Russian and CIS markets. The scope of work will include events organization, conducting marketing campaigns for QlikTech partners and customers, as well as producing numerous souvenirs and printed documentation. Read more »

Notes

Advertising Technologes
Advertising is not the only one...

by Julia Kursova , BCOM presiden

In this article most widespread and successfully used in Business Communications Agency practice PR-tools are analyzed in reference to an actual problem of communications optimisation between companies and specialised mass-media. Speaking about the ways of investments into mass-media, the author begins with analysis of advertising possibilities. At J.Kursova's point, its base advantages are simplicity and clarity of information for target audience and fixity of expenses for advertiser. Thus, it is noticed that imaging and product advertising influences at emotional level and by regular repeating. This factors make it the most suitable promotion tool to mass consumer. In case of b2b promotion, target public makes purchase decisions not under the influence of emotional factors, but by the analyze of information, received from different channels.


Read more »


© Business Communications Agency | 2012
All rights reserved
117105 Ðîññèÿ, Ìîñêâà
1-é Íàãàòèíñêèé ïðîåçä, 4, îôèñ 411
òåëåôîí/ôàêñ: +7(495) 660-9208
e-mail: bcom@bcom.ru
4, 1-st Nagatinsky proyezd
117105, Moscow, Russia
office 411, tel./fax: +7(495) 660-9208
e-mail: bcom@bcom.ru