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The Action "Shest Semerok:
777 Roubles = 777 Dollars!"
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| The action has passed in all Moscow shops of companies - participants of association "SHEST SEMEROK" from the 1st till the 27th of October. Visitors of trading networks STARYK HOTTABYCH, SPORTMASTER, AVTO'KEY, ARBAT PRESTIGE, KUDA.RU, M.VIDEO, MVO and SEDMOY CONTINENT, who has committed purchases cost 777 roubles minimum in any Friday, Saturday or Sunday of October, became participants of draw of prizes. |
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| More than 400 thousand persons have participated in the action. During the final show the 282 finalists of action participated in the draw of eight main prizes from each company and a super prize from association "SHEST SEMEROK" -- the automobile VAZ 2112. |
Business Communications Agency's experts created the concept of action and carried out the coordination of its fulfillment. The action included advertising support in printed mass media and on radio, promotion-campaign, PR-support, POS design, production of prizes and information materials for the action participants.
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