The ceremony of opening the exhibition was held in Lumiere brother's gallery. Business Communications Agency has developed the exhibition concept for Topaz as outstanding marketing action aiming to promote the brand. The action stands not only to increase the brand recall parameter for both producer and production but also to establish strong brand perception and recognition in the consumer mind due to outstanding approach.

Photographers from different fields and styles were invited demonstrating different techniques in terms of photo composition creation parameter. Creative approach, high level of professionalism and healthy sense of humor are perceived as the unique qualities for the works exhibited where the production of Topaz distillery was presented in unusual form.