| N2 | NEWS ARCHIVE | September 7th, 2010 |
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At the event Russian media had an opportunity to get acquainted with an overview of Teradata?s best in class Data Warehousing and CRM solutions, vision of company’s current policy in Russia and in the region, as well as with Teradata officials’ ideas of nowadays situation in the data warehousing industry and of the prime trends of global business change. Teradata is a division of NCR, a leading global technology company also offering ATMs, retail systems and IT services in Russia.. Viorel Bytka, Teradata Country Manager, Russia, and Gerald Rosak, Teradata Sales Manager, Eastern Europe, held the presentation and the discussion which followed. This also contributed to the chance to cover both local and international issues of Teradata activities. After the presentation a long and vivid discussion of different aspects – such as today?s business challenges and analytics needs, Teradata recent successes in different countries, Russian projects, industry trends and others – commenced. When the discussion was over BYTE magazine journalist took a deeper interview with the speakers. Alexandra Wenglorz, PR Director Teradata for Europe, Middle East and Africa who organized the event, is happy to take follow-up questions and further journalist interview requests, should you be interested. The presentation took place in “Aristocrat” restoration, Moscow.
At the event a review of recent Fluke Networks solutions and products, vision of company’s current policy, preliminary totals of activities in Russia for 2006, as well as plans and projects for 2007 were presented. There were included in the review a set of portable instruments for net testing – new generations of NetTool and Ethrscope – and software (supporting the Russian language now) for them. Werner Heeren, Director for marketing and Sales for EMEA, and Ilja Lukashev, Manager for commercial development for Russia-CIS-Baltic, held the presentation. During the presentation and the unofficial part followed journalists took every opportunity to ask spokespersons multiple questions concerning different aspects of the companies activities. The presentation took place in Tinkoff restaurant, Moscow.
Moscow - Business Communication agency gave logistic and PR support of AMD press lunch dedicated to official announce of the historical deal on the high tech market - AMD, one of the central processors leader is going to bye ATI technologies, one of the key graphic processor’s manufacturer. Representatives of the main authoritative IT media visited the event with participation of:
Pierre Brunswick began the press event with his speech about the ATI and AMD joining advantages and benefits for the consumers. After that journalists took an opportunity to ask all questions they would like. Pierre Brunswick and Alexander Belenkiy did their best to light all aspects of this great joining and Nickolay Radovskiy commented some technical questions. The event took place in the Tai restaurant “Blue Elephant” at Novinskiy
Passage. The exotic Tai cuisine was presented to the guests and Tai temple
in the tropics interior helped to make free and cozy atmosphere.
Business Communications Agency gave PR and organizational support in presentation of new mobile technology AMD Turion 64 X2 for thin and light notebooks to the media AMD representatives announced the new mobile technology AMD Turion 64 X2 for thin and light notebooks to the journalists of leading IT Media. Conference was opened by Alexander Belenkiy, Regional Sales Manager, Russia and C.I.S AMD, Moscow who told about plans of the AMD Turion 64 X2 technology advancement in Russia. Sergey Melekhov, Senior Production Engineer introduced new mobile processors advantages based on the new technology to the audience. Also Pierre Brunswick, Sales and Marketing V.P., Russia-CIS, REE & Turkey, AMD attended the event. Besides that an exhibition of partners’ mobile solutions was organized. Such AMD partners as Acer, Asus, Fujitsu Siemens Computers, MSI and Roverbook presented some of their notebook based on the new mobile technology AMD Turion 64 X2 for first look. More than 40 journalists from almost all IT Russian Media attended the press conference. The event took place in the Marriott Grand Hotel.
Business Communications Agency supported with PR service the “Smoking? – Check your lungs!” action taken place in the Moscow “Domodedovo” airport. When he was coming to the action everyone could check the CO (carbon oxide gas) level contained in his lungs. Action was held within the framework of “Nicorette – say “No” to tobacco” social program coordinated by SRI of Pulmonology under the aegis of Ministry of Health Protection and Social Development of Russian Federation The initial idea of the action – the air planes’ passengers belong to such category of travelers who needs the nicotine replacing stuffs, due the fact that the most of air companies are prohibiting onboard smoking. Nicorette will help to fight the nicotinic starving, and when accompanied by the overall information about the current lungs’ state is able to set man thinking about giving up smoking. The action took place within two-day period and was enlightened by some leading Moscow TV channels.
Business Communications Agency provided PR support for AMD Corporation in organizing the AMD Turion™ 64 mobile processors line-up for "thin and light" laptops presentation. The event under the slogan "Thin and light" took place on 22nd of November in Hkong restaraunt and was stylized in Japanese manner. In the morning part AMD representatives met with the reporters. The notebook PCs based on AMD Turion™ 64were presented to the leading IT media journalists by HP, ASUS, Fujitsu Siemens Computers, Aser, Roverbook, Maxselect. Pierre Brunswick, regional Russia, CIS, Middle East and Africa sales director, had opened the press-conference, after him Alexander Belenkiy, Russia and CIS general sales manager, and Sergey Melekhov, FAE, took the floor one after another. Within the framework of presentation AMD spokesmen told of innovation technologies applied in these mobile processors and enlightened their future plans of AMD Turion™ 64 promoting. The second part was the conference for the partners, and was attended by more then 40 distributors and leading computer resellers. They got some detailed information of technological features of AMD Turion™ 64 processors, technical characteristics of notebooks based on this CPU, and about the future plans of AMD Turion™ 64 promoting. After each part AMD representatives answered the numerous questions. When the official part of the event was over the guests watched Japanese stylized entertaining program and appreciated the delicious dishes of Japanese cousin. Business Communications specialists had developed the special plans, screenplay, interactions with media and logistics. 25 media representatives visited the presentation.
Business Communications agency delivered PR support for the round table “Information Technologies in Russia: reality and challenges of time.” The round table devoted to theme «Information Technologies in Russia: reality and challenges of time.” took place in the Chamber of Commerce and Industry (RF CCI) of Russia. There was organized the meeting of the chairman of the RF CCI Evgeny Pimakov and AMD President, CEO and chairman of the board, Hector Ruis. In this session took part AMD Head Hector Ruiz, AMD Regional Director in Russia and CIS, Middle East and Africa Pierre Brunswick, RF CCI Vice-President S.Katyhrin, Deputy Speaker of the Federation Council of the Federal Assembly of the Russian Federation A.Torshin and experts of Russian goverment. A few important issues on application of latest information technologies were mainly discussed. Journalist of business, general, IT press and TV and Radio correspondents attended this round table. The event was ended by the buffet dinner.
Business Communications delivered PR support for AMD in the organization of roud table meeting devoted to the technology of virtualization of AMD – Pacifica In the Russian AMD representatives office took place the press round table devoted to the virtualization technology of AMD – Pacifica. Business Communications organized and held this meeting. Sergey Melekhov delivered a speech devoted to AMD achievements in virtualization technologies. He cleared out the technical aspects of Pacifica and it perspectives for practical applications. IT journalists actively participated in this meeting and discussion.
Business Communications Agency rendered organizational and PR-support to Western Digital in holding a conference for partners and journalists. The event consisted of two parts. In the morning top-managers of Western Digital met with representatives of leading IT editions. Managers presented a new 2,5-inch hard disk for mobile systems and announced the start of partner program SelectWD. The conference was opened by Igor Frolikov, the head of Russian representative office. Klaas de Vos, vice-president in Europe, Asia and Africa, told about plans of Western Digital and about coming out to a market of 2,5-inch hard disk, that means gaining one more potential sector of sales. Heidi Berger, marketing director in Europe, presented international partner program SelectWD, providing additional resources for resellers and system integrators support. Klaas de Vos and Igor Frolikov answered numerous questions of journalists. In the second part of the day event for partners took place. It was attended by over 40 representatives of leading IT companies. Managers told the guests about the program SelectWD and presented a new hard disk. The event took place in Sheraton Palace Hotel.
Business Communications Agency rendered organizational and PR-support to Sony CDE in meeting with journalists-experts of testing labs of the leading IT editions. The event was attended by 26 representatives of testing labs. Yury Remeiko, sales support manager, Sony CDE, opened the official part of the event. He introduced to the guests Kiyoshi Ogishima, manager product planning, Sony CDE, who told about technical characteristics of monitors and plasma panels. He also gave commentaries on the peculiarities of Sony products' testing. During the presentation the representatives of Sony CDE answered numerous questions of journalists. Informal part of the event was held in the spirit of a beer party, where guests got opportunity to communicate with each other and with Sony CDE representatives. The event was held in "Kolbasoff'" restaurant.
Business Communications organized and held press-lunch for Enterasys Networks - worldwide provider of network solutions. The press-lunch took place within visit of G?rard Vivier, President, EMEA. He gave information about the current state of affairs in the company in Russia and in the world. He also told about the steps that are taken for strengthening the position of the company on the world and Russian markets. The event was attended by the representatives of business, telecom and IT-editions, the representatives of Enterasys Networks and a representative of Verysell Distributors. Gurard Vivier told journalists about the current state of affairs in the company in Russia and abroad, and he also shared with plans for future. Particularly, increase of sales volumes, opening of a representative office in Ukraine and widening of the staff of the representative office in Moscow are expected. "We believe in developing business in Russia as far as we understand that Russian market is one of the most perspective", - said G?rard Vivier. After his speech the representatives of Enterasys Networks answered numerous questions of journalists. The event took place in "Aristocrat" restaurant.
17-18th , June 2004, Business Communications Agency organized and held a seminar for Enterasys Networks company's partners. 35 persons - the representatives of 17 companies-partners of Enterasys Networks in Russia - took part in the event which was called "Periodical trainings of Enterasys". During the official part the representatives of Enterasys covered the company's news, told about change of logo, presented new partners programs. The partners got sales-kits that met new requirements of the company. After the official part there was a rich entertainment program corresponding with the main idea of the event: training on a paint-ball playground, soldier baths, dinner supplied with army dishes. The event took place in "Zavidovo" rest house.
The seminar of the leader in hard disks market was attended by representatives of computer companies of Novosibirsk and neighbour towns. The event was held within the visit of two top-managers of Western Digital - vice-president of sales in Europe, Asia and Africa Claas de Vos and vice-president of marketing Don Bennet. During the seminar, that was attended by over 40 persons, managers of Western Digital told about plans of further company's expansion in Russian market and answered the questions of the guests. Igor Frolikov, the head of Russian representative office, told in detail about WD production. The seminar was followed by a banquette. The event took place in 'Siberia' hotel. According to guests' withes there was a tour about the largest computer stores of Novosibirsk.
Business Communications Agency Provides Organizational and PR Support to Western Digital in Establishing of a Local Service Center. Business Communications Agency provides organizational and PR support to Western Digital in establishing of a local service center. Press-lunch, dedicated to this event, took place in Oblomov restaurant. Representatives of the company, partners and journalists attended the party. In the official part of the event Floris van Tol, commercial director of Western Digital, announced the establishing of the center. "The task of the center is to support its distribution partners and expedite service to customers located in Russia",- told the director. Igor Frolikov, sales manager of Western Digital, told about new products, main principals of working and plans for the future development of the company's business in Russia.
The company is establishing local service and distribution infrastructure in many emerging markets as part of its worldwide initiative to grow business by providing the highest levels of customer support. Located in Moscow and operated by authorized service provider InterRadioPribor (IRP), the service center is performing return material authorization (RMA) warranty services for all Western Digital products sold through its authorized distribution network in Russia.
On February 24 Business Communications rendered organization and PR-support to a Borland workshop Borland ALM-solutions for Enterprise Java platform. Over 50 managers of IT departments, analysts, professional developers, and system integrators took part in the workshop. The workshop was devoted to development aspects of the Java-based enterprise systems. Apart from specific Borland platforms and programs, its participants could discuss subjects directly related to business-applications development. In particular, the report "Software development - expenses and investments".
The workshop was held at RAS Presidium.
Business Communications signed agreement with Otis for wide-scale advertising campaign in mass media. Apart from metropolitan business and specialized press, it will be participated by key construction-related and business editions of most Russian regions, St. Petersburg, Novosibirsk, Irkutsk, Tomsk, Vladivostok, Khabarovsk, and many others. The agreement term is 1 year. The most intensive advertising campaign will be implemented in spring and autumn 2004. Otis - the largest in the world manufacturer of lifts, escalators, moving side-walks and other horizontal-transportation systems - was named after its founder E.G. Otis. In 1853, in Yonkers, N.Y., E. G. Otis released the first in the world safe lift. Otis history in Russia goes back to late 19th c. when Emperor Alexander III ordered a lift from Otis for his Winter Palace residence. In early 1990s, the company renewed its operations in the Russian market. Today, Otis annually sells around 80 thousand lifts and escalators, accounting approximately for 27% of the world new lifts market. Otis is the daughter company of United Technologies Corporation (UTC), which, according to Fortune estimates, is among the world's 500 top, and a world leader in engineering implements of buildings and aerospace industry.
October 03, 2006, Moscow. Business Communications Agency gave PR and organizational support in presentation of new HP laser printers. During the event were presented new HP laser printers for business: HP LJ P2015, HP LJ P3005, HP CLJ 2700, HP CLJ 4005, HP LJ M1005, HP CLJ M1015/M1017, HP LJ M3027, HP LJ M3035, HP LJ M4345, HP LJ M5025/M5035. Irina Larionova, category manager, HP Russia, presented new HP mono laser printers. Evgeny Mikhailov, category manager, HP Russia, presented new HP color laser printers. New HP multifunctional printers were introduced by Mikhail Sorokin, category manager, HP Russia. In conclusion Andrey Martynov, supplies specialist, HP Russia, talked about new HP supplies for laser printers. During the buffet the fortune-teller offered the guests to try fortune. Also the chef sommelier led the wine-testing for guests. The jazz-band accompanied the buffet for journalists. HP laser printers are as classics among laser printers as French wines are among other wines. There two ideas were combined at this event. The event’s name “HP tasting”, venue’s atmosphere and elegant French cuisine stressed up the conception. The event took place in French restaurant Carre Blanc, Moscow.
29 June, 2006, Business Communications agency gave PR-support ProCurve Networking by HP in organization of the conference devoted to Paul’s Congdon visit to Russia. During the partner conference Paul Congdon, ProCurve’s Global Chief Technology Officer and head of security initiatives, presented ProCurve Networking strategy and vision of security and ProCurve ProActive Defense. Renee Yandell, ProCurve’s EMEA Marketing Manger, told about market share in the EMEA region and gave some insight into business development and focus for this region. Denis Panov, ProCurve’s Russia Category manager, introduced new networking solutions. In conclusion the best Russian PNS partners were awarded with boards. The first part of the conference took place in HP Hi-Tech center. 10 journalist from IT and business mass-media took part in exclusive press briefing in Hotel Baltschug Kempinski. Through the press briefing and one-to-one interviews with speakers were discussed questions about technology in general and some thoughts on the future. In addition, Paul provided some details about research project with the Russian Academy of Sciences. The event was concluded with elegant dinner.
01 June, 2006, Business Communications agency gave support in organization of the LFP Round table for HP partners. The representatives of HP partner companies gathered at the round table to discuss service support of new LFP devices ÍÐ Designjet 8000 and ÍÐ Designjet 9000. Sergey Potapenkov, Service Partner Program Manager, HP Russia, told about service support process and answered a lot of questions. Igor Konstantinov, Business development manager, Service department HP, introduced the new HP CarePack possibilities. In conclusion, Natalya Degtyareva, Advanced Manager of large format printing, HP Russia, presented partners marketing activities and awarded diplomas and presents to partners. The event finished with dinner in the restaurant of Baltchug Kempinski hotel, Moscow.
20-21 April, 2006, Business Communications agency gave organizational support in realization of the 4th annual conference HP ASDP Forum. The 4th annual conference gathered about 70 representatives from companies - HP service partners from all Russian regions. During the conference were discussed HP strategy and tactics in customer service support in Russia: development of HP service support, advantages of PPP (Preferred Partners Program), ÍÐ CarePack portfolio and strategy of HP Care Pack sales and other questions. Representatives of HP service partners TechnoARS&EuroParts (VMP) told about purchase of spares for after-guarantee support. In conclusion the HP representatives answered all questions from guests. After the official part the guests could take part in sports competitions: paintball, volleyball, shooting tournament. In the evening during the gala-dinner were awarded winners of the sports competitions. Also guests could take part in amusing contests. The event took place in «Heliopark resorts country», Moscow region.
April 18, 2006, Moscow. Business Communications Agency gave PR and organizational support in presentation of new HP laser printers for SMB. During the event were presented new HP laser printers for business: HP Color LaserJet 1600, HP Color LaserJet 2605, HP LaserJet 1018, HP LaserJet 5200, HP LaserJet 3050/3052/3055/3390/3392 «All-in-One». All new devices are star products in their lines. Therefore the event had a space conception. The event’s name “HP Laser show” and venue’s decorations stressed this conception. Artists in special gumanoid suits greeted journalists and partners during the registration and created suitable attitude during the lunch. Irina Larionova, category manager, HP Russia, presented new HP mono laser printers. Evgeny Mikhailov, category manager, HP Russia, presented new HP color laser printers. New HP multifunctional printers for business were introduced by Mikhail Sorokin, category manager, HP Russia. In conclusion Heinrich Gudrun, category manager, HP EMEA, talked about the strategy of development HP mono laser printers. In the end of official part partners could see HP Laser show. The artist-gumanoids began entertaining program for journalists from musical performance about printing technologies evolution from Stone Age till the present where we use HP laser printers. Also journalists could see HP Laser show with HP printers. The gumanoid’s dance and impressive laser and light show completed this event. The event took place in fashion-club Fabrique, Moscow.
March 29, 2006. Business Communications agency provided PR support for Hewlett-Packard event devoted to presentation of the latest HP digital cameras’ lineup. On the event named “Cameras’ chamber morning”, the following new HP cameras were presented: - HP Photosmart R927, HP Photosmart R727, HP Photosmart E327, HP Photosmart M525, HP Photosmart M527, HP Photosmart M425. Ayuna Naidanova, retail products marketing manager, HP Russia, held the presentation, demonstrated these new HP cameras and answered multiple questions. Vladimir Gramtchuk , retail products technical specialist, from HP Russia, demonstrated the new techniques of image editing on HP cameras with few vivid examples. After the official part was over, reporters got an offing to investigate new cameras features and explore its potentialities and they also were taking part in the “best photo by HP camera” contest. The event was organized in press-lunch format and was intended for charmed circle of invitees. “Lustra” art-cafe’s friendly atmosphere additionally stressed the chamber nature of the event.
February 14, 2006, Moscow. Business Communications Agency gave PR and organizational support in presentation of new HP large format printers. Natalya Degtyareva, Advance Manager of large format printing, HP Russia, opened the conference with introduction new HP large format printers. She introduced new LFP devices ÍÐ Designjet 4500mfp and ÍÐ Designjet 8000s/9000s and imparted strategy in organization sale-channel of ÍÐ Designjet 8000s/9000s. Ross R. Allen, scientist and inventor, expert in printing technologies and images digital processing, talked about commercial ink printing technologies. After official part took place Gala-dinner and Annual awarding ceremony the best HP partners in sphere of large format printing. The ceremony was stylized as sea cruise with route USA-South Africa-France. The event took place in Imperial Park Hotel&SPA, Moscow region.
February 14, 2006, Moscow. Business Communications Agency gave organizational support in The Winter rally for HP corporate customers. The event was dedicated to HP solutions and devices for corporate sector, strategies and new technologies in printing system and e-documents. The Winter rally “12 chairs” opened the event. During the rally 4 teams on jeeps and ski-scooters have been searching treasures were hidden in “chairs”. Ross R. Allen, scientist and inventor, expert in printing technologies and images digital processing, talked about contemporary HP printing technologies. New printers for corporate sector introduced Oleg Doroshin, manager, HP Russia. Igor Vlasov, HP supplies expert, spoke about original HP supplies and advantages of their use. Victor Magazinniy, Nikotech International, presented examples introduction HP solutions into corporate systems. The team-winner of The Winter rally was announced during Gala-dinner were also took place Valery Sutkin’s concert. The event took place in Imperial Park Hotel&SPA, Moscow region.
Moscow, Russia. October 26, 2005. Business Communications Agency gave PR and organizational support in presentation of new HP color laser and ink printers for business. The event included 2 parts: for HP partners and journalists. Konstantin Makarenkov, Advance Manager of corporate printing devices, HP Russia, opened the both parts with introduction HP new color laser printers for business. New HP ink printers introduced Vladimir Gramchuk, HP Consumer Products Technical Consultant, HP Russia. Igor Vlasov, HP supplies expert, spoke in verse about new HP toner and HP scalable printing technology. Victor Magazinniy, Nikotech International, presented solutions for printing and controlling documents. Irina Larionova, Advance Manager of personal laser printers, HP Russia, introduced HP monochrome laser printers to journalists. The event had slogan: “Add color in your office!” Special decorations underlined contrast between mono and color office. During the informal part for journalist, guests could see the fiery dance-show. The event took place in SWISSOTEL, Moscow.
Moscow, Russia. October 20, 2005. Business Communications Agency gave PR and organizational support in presentation of new printing technology Hewlett-Packard. During the event was arranged in stylistics of movie “The Night Patrol” were presented new scalable printing technology. This technology have been already applied in the newest consumer products (for example, HP Photosmart 8253, HP Photosmart 3233\3313 «all-in-one»). The event took place under the slogan: “OTHER printers”. Anton Kolosov – HP Consumer Products Technical Consultant presented information about HP new scalable printing technology and answered numerous questions. The 2nd part of the event contained information about HP new ink system & was presented by Vadim Tonkih – HP Developing Retail Supplies Manager in Russia & CIF. On completion of the official part there was entertaining program styled in event’s idea – tricks, visual effects and fire-show. The event took place in “Mefisto’s Castle” restaurant.
October 10-16.10 2005 Business Communications Agency has given PR and organizational support to Hewlett Packard company within the 20th International Exhibition "Poligraphinter-2005" Business Communications Agency gave support to HP in providing of the HP stand working within the 20th International Exhibition "Poligraphinter-2005 In this year HP presented the newest solutions and devices for professional photographers, pre-print technologies specialists, for specialists and organizations specializing in graphic design and commercial printing. On the company's stand the visitors could see the following HP solutions for professional printing: HP Designjet 90, HP Designjet 130, HP Designjet 500, HP Designjet 4000, HP Designjet 5500, HP LaserJet 9500, and the full product lines of cartridges, ink and printing media. The test printing on the wide-format printers was available for professionals. To Hewlett-Packard, "Poligraphinter 2005" became the fine opportunity to show its effective solutions used as well in professional field of application as to disclose photo amateurs' creative abilities. "Poligraphinter - 2005" exhibition took place in the exhibition center "Krokus-Expo" from 10th till 16th of October.
Moscow, Russia. September, 13, 2005. Business Communications Agency gave an organization support to carry out Hewlett-Packard Seminar "Golden Fall" HP Care Pack. 36 partners of Hewlett-Packard from 23 companies were gathered for this Seminar, which was held on the 13th of September at HP Hi Tech Solutions Centre. During the 1st part of the Seminar there were announced the updated services Care Pack. A professional instructor from Modern Business Technologies Centre (under A.Sviyash supervision) was invited to carry out the 2nd part of the Seminar & the incentive training on Care Pack services sales.
September, 4-7 2005. Business Communications Agency gave an organization support in preparation & carrying out Partner Technical Seminar by Hewlett-Packard for CIS countries. At the Seminar which took place on September 4 -7 at Sanitary Complex "Levkovo" there were the representatives of Hewlett-Packard companies-partners from CIS countries. Business Communications Agency rendered full range of services: accommodation at "Levkovo" for Seminar's participants, preparation, realization control, arrangement & carrying out of Gala Dinner.
August, 30 2005 Business Communications Agency gave organization & PR support during presentation of Hewlett-Packard new devices (consumer sector) The event was arranged as Fishing Contest. During the “Fishing” by HP there were presented new digital cameras, photo printers, scanners, all-in-ones, inkjet printers for personal & business use. HP fully renewed its model line of products. The official part of the event that included information of novelties, was held by Vyacheslav Ivaschenko - Category Manager of Consumer Products IPG HP, Russia. The numerous guests of the event showed intense interest to the new products by HP. The 2nd part of the event contained information about HP new technologies & was presented by Anton Kolosov – HP Consumer Products Technical Consultant. Among the guests of event one may see “Uezhdnii Gorod” team from Magnitogorsk city; the team that is a member of Club of Cheerful & Smart. «Cheerful Guys» joined to HP new products introduction, held photo & fishing contests in a humor manner, gave the concert to HP partners and journalists. The event was held at “Fishing Village” recreation centre, near by Exhibition Centre.
Moscow, July 20, 2005 - Business Communications agency gave a support to Hewlett-Packard Company in organizing and carrying out “Treasures of HP Care Pack” event. Hewlett-Packard partners attended this event. The official part started by Vladimir Shatalov (SMB & Partners Services Manager); Nicolay Devyatilov (Channel Service Sales Manager) within the frames of his presentation gave a report on Care Pack changes and, together with pirate Flint (Nicolay Pipa, who played as a host of the event), awarded to the “Golden Resellers” the Certificates according to financial quarter of 2005. After the official part, the guests were invited to barbecue party that included some pirate-styled contests and “Cuba Mania” music group as a fitting musical background. The event was arranged as a pirate-styled one and was held on the board of “Elizaveta” ship, plying between Moskva river.
January, 28-29, 2005, Moscow. Business Communications àgency has provided Hewlett-Packard with organizational support for the HP'corporate customers' event in Vatutinky. The event began with a winter rally where all the guests could try themselves as drivers and navigators of the autos and snowmobiles. Rally was of a competitive character and the fastest team got memorable prizes. After the rally the conference 'HP' strategy and solutions in the field of systems of printing and e-document circulation' took place. Sergey Lyssanov, Commercial sales manager, HP Russia, greeted the participants of the conference. Konstantin Makarenkov, the manager of advance of the corporate printing devices, HP, Russia, gave a detailed presentation of the HP printing technologies. The large format printing solutions were presented by Natalia Degtyareva, Category Manager, Large Format Printing, HP Russia. Peter Zureck, manager of the projecting devices in HP ISE region, Eugeniya Chekanina, business solutions development for Wintel& Printing, HP and Viktor Magazinny, General Manager, Nikotex International company also participated in the conference. A grand dinner with 'Neschastny Sluchay' perfomance was the closing of the event. The winners of the rally were given their prizes and 'twin show', where each guest participated took place.
26 November 2004, Business Communications Agency has provided Hewlett-Packard with organizational support required to participate in "Poligrafinter 2004", the 19th International Press Equipment & Technology Fair. Business Communications Agency orchestrated the design and operation of Hewlett-Packard booth at the "Poligrafinter 2004", the 19th International Press Equipment & Technology Fair. The booth featured the latest large-format and digital offset printing solutions and devices giving businesses a number of unique development opportunities. Among the rest, the trade show attendants could first see the latest HP large-format printing device, HP Designjet 4000, featuring the breakthrough printing speeds. Visitors could also see the HP Indigo Press 3050 digital offset printer that replaces the HP Indigo press 3000. The new model runs advanced software, is even more reliable than the previous models, and features a number of other innovations allowing to increase printing efficiency. During the fair, every visitor of HP booth could print his or her digital image to see the quality of large-format printing provided by HP solutions. The gross area of the booth was 1840 sq. ft. (171 square meters). The fair took place in the "Crocus Expo" trade center in Moscow from November 15 till November 19.
Business Communications Agency provided Hewlett-Packard with organizational and PR support for the HP Partner Academy event that took place on November 17, 2004. Concerted by Business Communications Agency for Hewlett-Packard, HP Partner Academy Event has covered the strategies, strengths and weaknesses of the principal players within the business critical server solutions market. About 100 partner company representatives have attended this first event that started the HP Partner Academy series. Dmitry Penyaz, Director HP Business Critical Server Solutions, has opened the formal part of the event with the overview of various HP servers as well as their features and benefits. Alan Ditzel, Director HP Presales International Group, carried on with the details about HP strategies with the business critical server solutions and the latest news on the market. Once the formal part was over, the attendants enjoyed a cocktail party. The event took place in the Shilov Gallery located in the very heart of Moscow.
September 22-23, Business Communications rendered organizational and PR-support to the first HP LaserJet twentieth anniversary celebration. The event lasted 2 days and was attended by partners of HP and journalists. Stylistics of the event was created according to theme "Evolution". Guests got acquainted with composition that demonstrated evolutional development of HP printers: from models of the 80-th - beginning of the 90-th to modern products. The part of composition was a metal hand-made construction that symbolized HP laser printer. During the official part new HP LaserJet models were presented. At the beginning of the presentation Irina Larionova, category ìanager personal laser printers, HP Russia, presented new models of personal monochrome laser printers. Konstantin Makarenkov, product development manager, HP Russia, held presentation on new models of HP laser printers for workgroups. In the second part Vyacheslav Ivashchenko, consumer marketing manager, HP Russia, and Maxim Subbotin, technical consultant of retail production, HP Russia, presented new HP multi-functional devices - All-In-One, HP photo-printers and HP photo-cameras. After the presentation there was gala-dinner in honour of the first HP LaserJet, that was followed by the tricks from Freddy Mercury and Merelin Monro's repertoire and by performance of a jazz band. During the dinner the ceremony of partners rewarding was held. The event took place in "Radius-Hall" center
September 11-12, Business Communications rendered organizational support to Hewlett-Packard in participating in a festival "Seasons in the Garden of Ideas", arranged by "Seasons" magazine. During the festival works in design of interior and clothes were presented. The sale-exhibition was attended by readers of the "Seasons" magazine and special guests. On the festival Hewlett-Packard demonstrated possibilities of house and accessories decorating by using large-format printers, consumer devices and HP consumables. In "HP Studio" decorators held master-classes of furniture, housewares and accessories decorating with using HP devices and HP consumables. Master-classes aroused a great interest of the guests. The event took place in "Hermitage" garden, Moscow.
September 3-5, 2004 ã. Business Communications rendered organizational support to LFP picnic - training in large-format printing solutions of Hewlett-Packard. In the first part of the training Elena Degtyar and Roman Uskov, specialists of GretagMacbeth company, held presentation "Color control for HP devices", and also demonstrated a system of making color profiles. Presentation of representatives of UNUT Color company - Alexey Mikhno and Alexey Guiribunin - was devoted to the following topic: "Raster image processors EFI and Onyx as necessary elements of high-quality digital color test and systems of large-format ink-jet printing on the base of HP printers". During the informal part a rally and a picnic in the open air with a performance of a well-known bard were organized. The event took place in "Zavidovo" rest complex.
August 18, 2004 ã. Business Communications rendered organizational and PR support to Hewlett-Packard in presentation of new digital photo-cameras, photo-printers, scanners and multi-functional systems. The event was held in format of a fishing competition. During the fishing new digital photo-cameras hp photosmart r507, hp photosmart r707 and hp photosmart m307, photo-printers hp photosmart 325 and hp photosmart 375, scanners hp scanjet 4070, hp scanjet 3770, hp scanjet 4600p and hp scanjet 4670vp, multi-functional systems hp pcs 1215 and hp pcs 1315 and personal printers hp deskjet 5743, hp deskjet 6543 and hp deskjet 3745. Vyacheslav Ivashchenko, Consumer marketing manager, HP Russia, opened an official part of the event. New products of HP aroused a great interest of the guests. In the second part of the event Vadim Tonkikh, supplies retail account manager, HP Russia, told about HP consumables During the event an original competition has been held: the participants could use new products of HP themselves. The guests who made the best photos got presents. The event took place in "Rybatskaya derevnya" rest complex.
16 June 2004, Moscow. Business Communications Agency rendered organizational and PR-support to Hewlett-Packard in meeting with journalists-experts of testing labs of the leading IT editions. The second session "Alchemist's Laboratory" was devoted to technological aspects of ink-jet and laser printing. Open dialogue between technical specialists from HP and experts of testing labs helped the participants to make clear the ideology of technical solutions of HP in ink-jet and laser printing. Konstantin Makarenkov, product development manager, HP Russia, opened the official part of the event. He told about the purpose and the idea of the event: to unite associates, contemporary alchemists - the experts of testing labs. Sergey Orlov, technical consultant, HP Russia, presented peculiarities of laser and ink-jet printing technologies of HP. In the second part of the event Igor Vlasov, teacher of educational center, HP Russia, told about consumables for printing. After prolonged session of questions and answers there was rewarding of the journalist who asked the most interesting and original question about HP technologies. During buffet lunch the performance of a magician and a barmen-show were shown. The event took place in "Gulden" restaurant.
28th April 2004.Business Communications Agency has rendered an organizational support for the presentation of new color laser printers of Hewlett-Packard company and for conducting seminars for HP customers. Business Communications Agency provided an organizational support for the presentation of new color laser printers for small and medium work groups. The event was attended by several tens of journalists from IT, news and business media and Internet resources. New printers, presented as Agra treasures, roused a great interest of the guests. The impression was forced by informational materials, placed into colonial trunks, that were given to all guests. That day HP also held series of seminars for HP customers. Evgeny Mikhailov, head of commercial sales department, applied to the guests with a welcome speech. He told about potential of peripheral office equipment. Sergey Orlov, technical consultant, HP Russia, held a presentation of color laser printers and one-colour laser printers for small and medium work groups. The speech of Irina Larionova, manager of promotion of HP production, was dedicated to personal laser printers, multi-functional systems and digital projectors of HP. Maxim Subbotin, technical consultant of retail production, HP Russia, presented new retail production of HP. Victor Magazinny, commercial director of "Nicotech International" company, told about JetCAPS - printer decisions for business. The events took place in "Renaissance-Moscow" hotel, in "Tashkent" hall.
27th April 2004.Business Communications Agency organizes Technology Roadshow for Hewlettt-Packard company. Business Communications Agency provided an organizational support for series of seminars, dedicated to ink-jet and laser printing within HP Technology Roadshow. The event was attended by representatives of HP, distributors and resellers of HP production. Stylistics of the event, called "In search of the decision", was created according to the chapter of Arthur Conan Doyle's story "Sign of the fours". Detective entourage of the event, decorations of Old England helped the guests to plunge into atmosphere of stories about a celebrate detective Sherlock Holms. Konstantin Makarenkov, marketing manager of commercial products, HP Russia, opened the official part of the event. Martin-Bob Gross and Pieter Schapers, product managers, HP EMEA presented new color laser printers of HP. Umut Elmali, product manager, HP EMEA, conducted a practical training of laser printers' exploitation, demonstrating simplicity of its application. Igor Kiselev, technical specialist, HP Russia, made a tour about ink-jet printing technologies. Igor Vlasov, teacher of educational center, HP Russia, told about consumables for ink-jet printing. The speech of Maxim Subbotin, technical consultant, HP Russia was dedicated to ink-jet multi-functional systems of HP. Sergey Orlov, technical consultant, HP Russia gave consultations about a new HP Officejet 9130 and about the system of distant control. The event took place in "Renaissance-Moscow" hotel, in "Tashkent" and "Baku-Kharkov" halls.
10th March 2004. Business Communications Agency Provides Organizational and PR Support to Western Digital in Establishing of a Local Service Center. Business Communications Agency provides organizational and PR support to Western Digital in establishing of a local service center. Press-lunch, dedicated to this event, took place in Oblomov restaurant. Representatives of the company, partners and journalists attended the party. In the official part of the event Floris van Tol, commercial director of Western Digital, announced the establishing of the center. "The task of the center is to support its distribution partners and expedite service to customers located in Russia",- told the director. Igor Frolikov, sales manager of Western Digital, told about new products, main principals of working and plans for the future development of the company's business in Russia.
The company is establishing local service and distribution infrastructure in many emerging markets as part of its worldwide initiative to grow business by providing the highest levels of customer support. Located in Moscow and operated by authorized service provider InterRadioPribor (IRP), the service center is performing return material authorization (RMA) warranty services for all Western Digital products sold through its authorized distribution network in Russia.
February 24, 2004. Business Communications rendered organization and PR-support to a Borland workshop. On February 24 Business Communications rendered organization and PR-support to a Borland workshop Borland ALM-solutions for Enterprise Java platform. Over 50 managers of IT departments, analysts, professional developers, and system integrators took part in the workshop. The workshop was devoted to development aspects of the Java-based enterprise systems. Apart from specific Borland platforms and programs, its participants could discuss subjects directly related to business-applications development. In particular, the report "Software development - expenses and investments".
The workshop was held at RAS Presidium.
Business Communications signed agreement with Otis for wide-scale advertising campaign in mass media. Apart from metropolitan business and specialized press, it will be participated by key construction-related and business editions of most Russian regions, St. Petersburg, Novosibirsk, Irkutsk, Tomsk, Vladivostok, Khabarovsk, and many others. The agreement term is 1 year. The most intensive advertising campaign will be implemented in spring and autumn 2004. Otis - the largest in the world manufacturer of lifts, escalators, moving side-walks and other horizontal-transportation systems - was named after its founder E.G. Otis. In 1853, in Yonkers, N.Y., E. G. Otis released the first in the world safe lift. Otis history in Russia goes back to late 19th c. when Emperor Alexander III ordered a lift from Otis for his Winter Palace residence. In early 1990s, the company renewed its operations in the Russian market. Today, Otis annually sells around 80 thousand lifts and escalators, accounting approximately for 27% of the world new lifts market. Otis is the daughter company of United Technologies Corporation (UTC), which, according to Fortune estimates, is among the world's 500 top, and a world leader in engineering implements of buildings and aerospace industry.
January 30, 2004 Business Communications Agency Provides Organizational and PR Support to Hewlett-Packard in Partners Awarding Moscow, Jan. 30, 2004. - Business Communications Agency provided organizational and PR support to Hewlett-Packard in holding the annual awarding ceremony for HP's partners in the category of Large Format Print Solutions - HP LFP Annual Award. The total of over 60 representatives of corporate resellers and distributors of Hewlett Packard's large format equipment from Moscow, St. Petersburg and other Russian cities attended the awarding ceremony. The awarded entities include 17 Hewlett Packard's distributors and resellers. In particular, Rosco was awarded the title of Golden Partner in HP Large Format Print Device Distribution, Lanit, that of Silver Partner, and OCS, that of Bronze Partner. Interlink was recognized as Golden Reseller. The event held in Nostalgie art cafe was in a high-society ball format. The party was accompanied with live music. Tasting of different grades of brandy was held for guests with the participation of a professional sommelier. On top of that, all comers were able to take part in a special brandy contest. Contest participants were to guess different grades of this beverage. To finish the party, a master class in Cuban cigars and a contest for the most skillful and competent cigar smoker was held for participants. Also, a well-known satire writer Arkady Arkanov and a conjurer performed for guests during the banquet. In addition to promotional prizes, award winners received incentive prizes, for instance, electronic darts, CD-stands, musical centers with karaoke, coffee makers, an exercycle and a tread. Mr. Konstantin Makarenkov, Head of the Print and Image Handling Facilities Department at HP Russia, expressed hope that the tradition of annual partners awarding in the Large Format Print category will be further developed.
December 18, 2003, Business Communications agency rendered organization and PR support to Hewlett-Packard in running of a New-Year press-intended event. The workshop included a round table session at which the assembly was shown new printers for small workgroups - HP Color LaserJet 3500 and HP Color LaserJet 3700, and a jet printer HP Business Inkjet 2300. Konstantin Makarenkov, head of department for promotion of print and image-processing devices, HP Russia, presented to partners new products and technical solutions they were based on.Night of December 4 saw the award ceremony for winners of the 1st tour of "League of Hp Champions" partner program. HP partners showing best results in the shipment volumes and percent-of-orders growth were awarded with essential prizes. The award ceremony was followed by a banquette and a concert program. The vent took place in Pushkin region near Moscow at a country hotel Astoria-1.
December 17, 2003, Business Communications agency rendered organization and PR support to Hewlett-Packard in running of "League of HP Champions" partner workshop. The event was arranged with the purpose to score results of the annual HP events cycle. Guest saw a slide-show with photographs of all HP events of 2003. The "blues" stylistics envisaged running of the award ceremony in a friendly and unofficial atmosphere. Ten nominations for the awards were of facetious character. For example, press-analysts were awarded for "Ability to make sophisticated conclusions on simple things", "Nuts-and-bolts way of thinking", pressmen of online editions -"For preservation of greenery", and representatives of Life Style press - "For ability to polish everyday life". The award ceremony was participated by Director General of HP in Russia Owen Kemp. The prizes were handed in by Konstantin Makarenkov, head of department for promotion of print and image-processing devices, HP Russia; Irina Larionova, manager for development of personal laser printers and digital viewers; Olga Denisova, PR-manager of IPG-department; Vyacheslav Ivashenkov, manager for HP retail products; and Natalya Degtyaryova, manager for development of HP wide=format systems. The award ceremony was followed by a banquette and Crossroadz performance. The event took place at JVL art-club.
December 11, 2003, Business Communications agency rendered organization and PR support to Hewlett-Packard in running of laser-printer presentation. The event was called "Mission doable" and was run in conventional "spy" stylistics. Its name purpose was to reflect the fact that the equipment presented closed the HP commercial color printers line. Now it presents models for all segments of commercial print market - from individual users to large corporations. Konstantin Makarenkov, head of department for promotion of print and image-processing devices, HP Russia, told the assembly about HP new products - HP Color LaserJet 3500, HP Color LaserJet 3700 and HP Business Inkjet 2300. The enlarged print options of HP LaserJet printers were described by Viktor Magazinniy, manager of Nikotech International and supervisor of JetCAPS program in Russia. The presentation was followed by a banquette and concert program. The event took place in Odessa hall of Renaissance hotel.
November 25 Business Communications agency rendered organization and PR support to Hewlett-Packard in taking part in the work of 13th Moscow International Advertising Festival. On the Festival days two HP stands were operating. The first was devoted to wide-format print technologies. They represented HP latest solutions for image processing and printout, in particular, options of HP DesignJet 120 intended for designers and artists. The second stand performed as a photo kiosk at which every visitor could get acquainted with HP products and solutions for digital photography, and print out for free their own digital images. Apart from stands, the visitors' attention was attracted by exhibition of exclusive copies of advertising bills of 19th-start of XXth cc. The copies of ancient rarities were made by means of HP technology. Two times a day, at 14.30 and 16.30 the HP stand arranged a victorin-draw with prizes - copies of some of exposition displays made on the spot by means of HP copying equipment, and some other HP prizes. 13th Moscow International Advertising Festival took place on November 20-22, 2003 at the International Trade and Exhibition Center in Krasnaya Presnya.
November 13 Business Communications agency rendered organization and PR support to Borland in running of "Borland developers day 2003" conference. The conference was opened by David Intersimone ("David I") - Vice-President for contacts with developers, Ludovic Neveu - Regional Director of Borland for EMM, Kirill Rannev - Head of Borland representative office in Russia, CIS and Baltic states, and the company partners. After plenary session, the conference was divided into two sections: "Infrastructure solutions at enterprise level" and "Applications development means" that were run simultaneously, and each participant could select a section of interest. The event evoked great interest on the part of developers, whereas the participants total number was over 300. A press-conference that was part of the "Borland developers day 2003" was devoted to appearance in the market of new Borland products. The event took place at Akademichesky Big Concert Hall of the Russian Academy of Sciences.
November 10, 2003, Moscow - Business Communications rendered organization support to a game with the radio audience at MAXIMUM radio station The game was conducted as part of a wide-scale campaign for promotion of HP personal laser printers. "Everything you can expect of the printers... and even more!" that took place in this year autumn. The Agency has developed scenarios both for the contest commercials and for the game itself. The game went on during one month with a one-week break in Moscow and St. Petersburg. Apart from radio commercials, the promotion campaign received support from the game commercials. Every weekday, through Monday to Thursday at 16:45, the radio listeners could call directly to MAXIMUM radio station and answer two questions devoted to the technical features of HP monochrome laser printers. An intermediary final draw was conducted on Fridays. In order to receive the main prize of the week, the participants had to answer a series of questions devoted to Hewlett-Packard and its products. The intermediary draw winner who correctly answered the questions received a jacket with HP logotype and an opportunity to take part in drawing of the main prize - personal laser printer.
October 27, 2003, Moscow. - Business Communications agency rendered organization and PR-support to Hewlett-Packard in carrying out the press-event at the 18th international exhibition "Poligraphinter 2003". The press-event was organized as a sight-seeing tour of HP stand and was named "HP Craftsmen City". Every "street" of the "city"-stand, as it used to be in the Middle Ages, was occupied by the "craftsmen" of certain specialization and the products of their work: printers, scanners or digital photocameras. A walk around the Craftsmen City started near the city gates, and the guests were welcomed by the girls in stylized middle-age costumes. The event was officially opened by Michael Smetana, Manager for HP business development in the regions of Central and eastern Europe, Middle East and Africa, who told the assembly of the options of applying HP equipment and wide-frame print technologies in pre-print preparation, design and printing areas. The tour was led by Natalya Degtiaryova, Manager for development of wide-frame systems, HP Russia. She told the assembly of HP stand conception and briefly presented the equipment on it. The floor was also given to specialists of HP partner companies whose solutions and equipment were also on the stand, then to Christoph Herzog of Best, Alexey Chromykh of Apple, Dmitry Prigozhin of Publishment Review and Thomas Degenfeld ONYX. The official part ended in the contests and fourchette. The event took part in 4B KBC Pavilion in Sokolniki.
October 22, 2003, Moscow. - Business Communications agency rendered organization and PR-support to Hewlett-Packard interactive event - the "Alchemist Lab" that was carried out for the journalists and test-lab experts. An official part was opened by Konstantin Makarenkov, Head of department for promotion, IPG HP Russia, telling all those present about the purpose and idea of the event: to unite all likely-minded persons, "modern alchemists" - test-lab experts. The purpose of the event was maximally fully disclose technological aspects of the print process of new HP printers intended both for the end users and business. An open dialogue between HP technical specialists and test-lab specialists allowed the event participants to disclose ideology of HP technical solutions in the laser print area. Irina Larionova, Manager for development of Personal laser printers and digital projectors category, HP Russia, told the assembly of the strategy and market positioning of HP LaserJet 1010 printers. Igor Kiselyov, Technical specialist of department for promotion, IPG HP Russia told representatives of test-labs about HP laser print technologies. Then he answered the guests' questions. In the second part of the event, the technologies of HP colored laser print were described by Michael Kinalski, Manger for international marketing, print and processing of images for business, HP. Mark Wibbels, Senior Manager for development of engines architecture, HP, told the guests about technical and special features of printer ÍÐ Color LaserJet 9500 design. The questions and answers phase was followed by the solemn initiation of the journalists into "modern alchemists". All guests received the community membership certificates. The official part was followed by fourchette and performance of madrigal ensemble.
The event took part in Tashkent hall of Renaissance hotel.
October 14, 2003. - Business Communications rendered organization and PR-support to HP line of new products simplifying the operations with colored documents and materials in any office, and new laser printers for individual print. The HP "Harvest Home" was an improvised festivity of the harvest results. The HP "Harvest Home" represented HP printers Color LaserJet 9500, HP Business Inkjet 1100 and HP Deskjet 9600. The HP Business Inkjet 1100 series is oriented at office application by professionals and small work teams. HP Color LaserJet 9500 is intended for more serious printing demands, medium-business companies and large corporations. New printer series HP Deskjet 9600 is intended for printing of photographic 0quality materials of up to À3+ formats in small companies and home contexts. The event presented laser monochrome printers HP LaserJet 1010 as a replacement for HP LaserJet 1000w and 1005w. Apart from that, the presentation announced a compact portable HP Deskjet 450wbt printer with support of Bluetooth technology. Konstantin Makarenkov, Head of HP (Russia) Department for promotion of printing devices and digital processing of images, made a short introduction. He presented foreign speakers and guests. Markus Finkbyner, Manager for commercial line products, ÍÐ EMEA, commented on expansion of hp laser printers line and presented HP LaserJet 1010 series. Robert Dinkelacker, Manager for hp network print products in the European region, presented new HP solutions in color printing jobs for small, medium and large businesses. The unofficial part contained various contests and prizes for guests and press representatives, who were also treated to songs of the famous Kukuruza group. The event was held in Petrovsky 1,2 hall of Marriott Royal Aurora hotel.
September 22, 2003, Moscow. - Business Communications rendered organization and PR-support to Hewlett-Packard in carrying out the presentation of new consumer products line - photographic cameras, printers and scanners. The HP "Finals Party" was a gala occasion styled as a 19th-century ball. HP partners - representatives of several tens of distributor companies, IT journalists, life style and consumer editions - in all around 100 persons - were invited to attend the presentation. At the exhibition of HP new products the guests were given a chance to have a close view of the novelties, their pictures taken with new photocameras and immediately printed out by photoprinters for everybody to see them dressed in 19th-century ball costumes. They were able to estimate the new products at their true worth, take ancient dance lessons from professional dancers, and listen to the Russian romance songs performed by Pelageyia Khanova. In all, 8 new Photosmart products were shown at the presentation. hp Photosmart 435 and hp Photosmart 635 digital cameras, new semi-professional camera hp Photosmart 945, and new photoprinters: hp Photosmart 7260, hp Photosmart 7760 and hp Photosmart 7960. Of special interest were new compact photoprinters hp Photosmart 145 and hp Photosmart 245, and new vertical scanners hp ScanJet 4600 and hp ScanJet 4670. The ÍÐ Final Party was opened by Konstantin Kimelman, Director of HP Department of printing devices and digital processing of images in Russia. Jyles Davidson, Director of HP, ISE Department of printing devices and digital processing of images, made a detailed report, in which he told the guests about new technologies used in HP consumer products, HP development trends and the role of Russian market in the company operations. Maxim Subbotin, HP Technical consultant for consumer products, told about each of the new products, their merits and development prospects. The event took part in Renaissance hotel.
September 2, 2003. Business Communications Agency rendered organizational support for Western Digital company meeting with testing labs experts of leading Russian IT-magazines and newspapers. At the meeting the head of the European department of technical consulting of Western Digital Alex Blackwell presented to the experts an exclusive information about distinctive features of the Western Digital technologies and technical innovations. Also in the meeting took part Igor Frolikov, the Western Digital sales manager in Russia, Ukraine, the CIS and the Baltic. The official part of the meeting ended with friendly beer party
during wich the company`s managers and the IT-press experts discussed the
trends in data holding technologies evolution. The event took place in
"Shtolnia" beer restaurant.
August 22, Business Communications Agency rendered organizational and PR-support for the promotional event of HimStrojSmes company - the manufacturer of "Farwest" dry building mixes. Every The agency`s job was consulting, stuff search and training, negotiations with the markets administrations, assistance in polygraphic materials production, control of stuff work and photography. The aim of the event was to encourage market salesmen to sell
Among peculiarities of the event was a neccessity to optimize the
stuff work according to each market peculiar properties.
As HimStrojSmes company chiefs noted the event had succeed. Similar events
are planned to be held soon.
July, 2, 2003 Business Communications Agency rendered organizational and PR-support for the press conference of Western Digital company devoted to expansion of the company's presence at the markets of Russia and the CIS The first press conference, which was carried out by the Russian representative office of Western Digital, has caused alive interest of leading IT media representatives. The regional director of Western Digital in quickly developing markets Hafeez Khawaja has declared that the CIS and the Baltic are one of the most perspective and dynamically developing markets for the company. Therefore Western Digital has decided to create a position of the sales manager at these markets. Igor Frolikov who worked in IBM and Microsoft before was assigned to this post. His duties will include the organization of sales on territories of Russia, Ukraine, the CIS and the Baltic, work with distributors and partners, and also coordination of marketing activity. Igor Frolikov has told about the strategic line of the company activity in Russia and the CIS. Also at the press conference the head of the European department of technical consulting of Western Digital Alex Blackwell held speech and told about new company products based on the most perspective technology Serial ATA. The event was held in the hotel Sheraton.
June, 24, 2003 2003 Business Communications Agency rendered organizational and PR - support to solemn celebrating of anniversary from Birthday Hi - Print Community - Club of Judges of High Print Hewlett - Packard. The official part of event was opened by Konstantin Makarenkov, the chief of department on promotion IPG HP Russia. He has told to visitors and representatives of MASS-MEDIA about a history of creation of Club of Judges of the High Print, its purposes and goals. Alexander Alexandrov, the technical adviser for peripheral equipment HP, Russia, has told about a history of development of laser printers Hewlett - Packard and has presented two new products - multipurpose devices HP MFP 4100 and MFP 9000. Full members of Club: Ekaterina Albegova, Sergey Shevchenko, Grigory Belan and Sergey Kuznetsov have told about their activities in Hi - Print Community. Visitors and representatives of MASS-MEDIA have lead tournament on pass - to a golf and have visited a golf - fields. In the evening during the celebration part, the company representatives
handed awards to the winners of several competitions within the framework of
The event was held in Moscow Country Club Nakhabino.
June, 18, 2003 Business Communications Agency rendered organizational support of seminar Hewlett-Packard on digital projectors. Participants of seminar Hewlett-Packard on digital projectors " Projector days in Moscow " have got acquainted with last tendencies in the market of digital projectors, position on this segment of company Hewlett-Packard and the basic companies - competitors. At a seminar novelties of digital projectors Hewlett-Packard, among them SB 21 and ipaq MP1200 were presented. Presentations were lead by the expert in support of sales HP ISE Peter ZHurek. After end of the theoretical part of a seminar participants had an opportunity in practice to familiarize the submitted novelties, and also to receive additional consultations of Peter Zurek and Ladka Woodovoa, directors on development of business in a category of products " digital projectors " HP ISE. Event was held in hall "Nobel'" of hotel " Katerina ".
June, 18, 2003 Business Communications Agency rendered organizational and PR support to the press conference of SONY, where new DVD-drivers were presented. Press conference was held in SONY Business Centre. Yasuro Katori - General Manager of Business Planning Department of Optical Storage Division, Home Storage Company, and George Damigos - General Manager of Brussels Operations Project Office & Branded Optical Storage Division participated in the event. They told journalists about company's strategy of DVD-drivers business development and intoduct some new products. After press conference journalists get a possibility to view of new SONY multimedia products in company's digital studio.
June, 17, 2003 Business Communications Agency rendered organizational and PR - support of the main presentation of year in the field of a seal and processing of images of company Hewlett - Packard. Action has passed under the motto " On a wave of success " in a format of the Hawaiian holiday. New tendencies and technologies were presented to visitors of action and representatives of MASS-MEDIA in the field of a seal and processing of images. Conducting experts of the European office of the company have told about new products HP, which soon will appear in Russia and Europe and the Asian region. Kevin Kearney, the sales manager and to marketing of production for corporate customers over the East Europe, Near East and Africa, has told to participants about position of company HP in the world market. Djohan Muliawan, the sales manager of consumer engineering and to development of business, has presented a new line of products HP. Arzu Ilhan - Babaoglu, the director on development of multipurpose devices in the European region, has presented the detailed report on prospects of development of the market of multipurpose devices in the East Europe both in Russia and about advantages of the high technologies used in new products. Enjoying the present Hawaiian music and tropical kinds, visitors of action and journalists had an opportunity to consider all novelties in details and to ask interesting them personally to representatives of company NR. Event was hold in hotel Marriott Aurora Royal.
June, 3-5 Business Communications Agency rendered organizational and PR-support of a partner seminar of company HimStrojSmes' - the manufacturer of "Farwest" dry building mixes. Delegates of 28 companies from different regions of the European part of Russia (Moscow, Tver, Belgorod, Samara, Volgograd, Ulyanovsk, Ufa etc.) and near foreign countries (Byelorussia, Latvia) have taken part in the seminar. As speakers at the seminar have acted: general director of Farwest - Yury Podolny who has told about the enterprise history, prospects, principles of work with partners and marketing programs for 2003, and also technical director - Victor Novoselov, who has paid attention to separate categories of dry mixes Farwest and features of their application. The representatives of partners companies have received dealer certificates.
Besides the business part, the three-day seminar was accompanied by the entertaining program. The event was held on June, 3-5 in the rest club "Heliopark Thalasso Club" (Zvenigorod, Moscow region).
June 3, 2003. Business Communications Agency rendered organizational and PR-support of the seminar for developers held by Borland company During the seminar Borland representatives presents the company's solutions for ALM-strategy for .NET and J2EE. David Intersimone, Borland vice president of developer relations participated in the event. He told about realization of ALM strategy. The seminar has caused large interest by the developers. The WEB-translation of the event was organized. The event was held in "Marriott Tverskaya" hotel.
June, 2 in Moscow the Business Communications Agency has organized a press briefing of the InterSystems company within the framework of annual Cache' symposium 2003. In this year symposium was dated for a 25-anniversary of InterSystems. On the press briefing the top managers of Intersystems have addresses to representatives of leading IT media. Michael Ihringer - the marketing manager of InterSystems in Central and Eastern Europe - has told about the company's history and also has announced the achieved results and has shared the company plans for the future. The head of InterSystems representative office in Russia, CIS and the Baltic Nikolay Krechetov has noted that the company business growth annually increases by sixty percent. The event was held in the hotel "Holiday Inn".
May, 27, 2003. Business Communications Agency rendered organizational and PR-support for the presentation of new models of digital cameras of Hewlett-Packard. The event was organized in the format of fishing tournament. On the HP fishing tournament new digital cameras hp photosmart 935 and hp photosmart 735, and also the new version of the Internet-server in the Internet WWW.SMARTPRINT.RU - SmartPrint II were presented. The official part of the event devoted to the novelties was held by Vyacheslav Ivaschenko, marketing retail products manager of IPG HP, Russia. Opening of the fishing tournament with symbolic first fishing tackle was carried out by legendary Kuzmich from "Peculiarities of national fishing". He also has headed other competitions of the event: a regatta of radio-controlled boats and photo competition with live sturgeon. The participants of the event could test not only new presented equipment, but also fragrant fish soup and other fish dishes. The event was carried out in the "Fishing village" on the territory of the All-Russia Exhibition Centre.
22nd May, 2003.Business Communications Agency organized and held the round table "Optimization of banking processes by IT". Representatives of software and hardware IT companies - "InterSystems Corporation", "Stins Coman Group"; "Enterasys Networks", "Liebert-Hiross"- took part in the event. Journalists from specialized and IT media took part in the discussion. During the round table, representatives of companies and journalists discussed a set of problems of banking automation: individualization and unification of banking systems, problems of compatibility of different solutions, the means of decrease of expenses, and increase of effectiveness of investment to ABS. The event was held in Marriot Grand Hotel.
23rd April, 2003. Business Communications agency organized the press-lunch for Enterasys Networks company with announcement of new products in N-series of Matrix switches and also of the company's plans for the year 2003 and perspectives of work on the Russian market. The representatives of European management of Enterasys Networks - Vice-President and Managing Director in Central and Eastern Europe Frank Baurmann, the channel sales director in Central and Eastern Europe Helmut Kopf, and also sales director in Russia and CIS Evgeny Bukhshtab have spoken at the event. They have paid special attention to the estimations of company perspectives on the Russian market, company plans and business development in Russia. The technical director of Enterasys Networks in Russia and CIS Lev Bokshteyn has presented to IT and telecom journalists a brief presentation about Enterasys Networks (one of the leading providers of corporate network solutions) activity and has told about the basic range of company's products and especially about the novelties: Matrix switches of N-series (N3, N7).
Representatives of Verysell Distribution company - the master-distributor of Enterasys Networks in Russia - general director Yury Khodos and the director of network solutions department Alexander Savinov also have taken part in the press lunch, which was held at "Oblomov" restaurant.
18th April, 2003. Business Communications agency has rendered organizational and PR-support for the presentation of new large-format printers of Hewlett-Packard company. The event has passed under the name "The Spring Renaissance from HP" HP novelties were presented at the event: large-format printers hp DesignJet 120/120nr, hp DesignJet 815mfp and hp DesignJet Scanner 4200, which launch on the Russian market has coincided with arrival of spring. Natalia Degtjareva, the LFP business development manager (Russia) and Monserrat Pedro, the new HP products manager (Spain) have told about new solutions in area of large-format print of Hewlett-Packard company. The participants of the event - HP partners and representatives of IT, business and polygraph media - could learn more about the exposed equipment and to communicate informally with HP company representatives.
Besides it, the guests were offered to make a "spring" walk on a greenhouse of the "Renaissance" hotel, which halls were decorated with floristic compositions and posters with the spring colors image, printed out by large-format HP printer.
17th April, 2003. Business Communications Agency has signed a business agreement with ChemStroySmes company - the manufacturer of building mixtures, working under Farwest trademark - on retainer PR-service. Business Communications expands the cooperation with one of the leading Russian manufacturers of building mixtures. Now the agency will be engaged in complex PR-service of the company on a constant basis. Within the framework of the agreement, Business Communications takes up duties on PR-support of Farwest trademark, events realization, communications organization, and also on planning of the company's advertising and marketing activity. Information about ChemStroySmes company ChemStroySmes company is one of the leading Russian manufacturers of building mixtures. The company works under the Farwest trademark in the housing and industrial construction market since 1996. The main company's credo is to launch products of high quality corresponding to the western standarts. So, in 2002 at the international exhibition "BUDPRUGRES-2002" Farwest production was awarded with the winner diploma and a rank "The best production of the year". Besides owning manufacture, the company has an advanced dealer network. Now Farwest production is delivered to the building organizations and the large trading-wholesale companies in more than forty regions in Russia and CIS.
25th March 2003. Business Communications Agency has rendered organizational and PR-support of presentation of new Hewlett-Packard printer models. The event was called "The Spring Printerfest" similar to the Bavarian beer fests and was carried out as a celebratory printers' procession. On the presentation several HP novelties were demonstrated: a series of monochrome laser printers hp LaserJet 1150, hp LaserJet 1300, hp LaserJet 2300, and also the large format color printer hp DeskJet 1180. Konstantin Makarenkov, the head of the HP IPG Russia promotion department, presented a "high spot" - hp LaserJet 1300 - and has led the opening ceremony of the first beer draft. Alexander Alexandrov, the technical consultant for peripheral HP equipment, became the head of "The printers' procession" and has held the presentation of the accessories for the presented novelties. Evgeniya Chekanina, the HP manager, has told the news of the service support program HP SupportPack. HP partners and journalists had an opportunity to test the exposed equipment and to set questions to HP experts. The stylized interior of the "Bavarius" restaurant, traditional Bavarian kitchen and beer tasting (an immanent part of well-known fests) under the sounds of the Bavarian marches in performance of the brass band - all this has allowed the visitors to plunge into "Bavaria in a miniature". And in addition cheerful draws and performance of the micro magician were organized for the participants.
13th March 2003. Business Communications Agency rendered organizational and PR-support of the seminar for developers held by Borland company and also organized the press-conference of top managers of Borland European office in Russia During the seminar and the press conference the new ALM strategy of Borland company aimed at acceleration and optimization of software life cycle was presented to developers and journalists. The presentation of the new strategy has caused large interest by the representatives of the IT-community, specialized and business media. First of all it is connected with such fact that one of the leading software vendors has acquired several large companies at once during the last year, and this allows to integrate all stages of applications development within the framework of the unified effective ALM-solution. The presentation was carried out in the "Novotel" hotel.
4th March, 2003. Business Communications Agency rendered organizational and PR-support of presentation of Hewlett-Packard new retail products. The event was dated for celebrating the Wide Pancake week and was named "HP Pancake week" HP novelties were submitted on "HP Pancake week": photo scanner HP PhotoSmart 1200 and three multipurpose devices - HP Officejet 6110, HP PSC 1210, HP PSC 2210. Vyacheslav Ivaschenko, the manager on "national" HP products, and Maxim Subbotin, "the valid adviser" for technical questions led the presentation. Devices could be tested in practice and also the visitors could find out in details about the areas of their application. As long since it is accepted in Russia, guests of the celebration were met by rjazhenye, korobejniki offered them sweetens. Tasting of various grades of honey was organized for the participants, guests could try traditional pancake table with caviar, salmon, mushrooms and jam. And what a Pancake week without burning a scarecrow of the Winter? It was solemnly burnt under Russian ceremonial songs in performance of national ensemble, with round dances. In the end was organized a grandiose fireworks. The ancient Slavic holiday continues to live. As well as the Wide Pancake week in times pagan culture, "HP Pancake week" has passed with the same uncontrollable fun.
Three years in marketing communications - it is not so little according to the Russian measures, especially if taking into account the youth of the PR-market in the country. During this time Business Communications Agency had time to "mature" and become independent, get valuable experience and to earn the trust of the clients, many of which are the leaders of the Russian and Western markets. A major direction of agency's work initially became "high technologies": Enterasys Networks, Sony ITE and Stins Coman companies became the first Agency's clients in February 2000, and cooperation with them successfully continues. Within the framework of retainer service the Agency is being engaged in the development of corporate style and souvenirs production, is rendering consulting services and PR support during three years for these companies. Within three years the Agency has considerably expanded the list of its services (from organization of exhibitions and conferences, promotion and special events to realization of marketing researches and Internet-marketing), and also the pool of its clients. Besides leading IT-companies among which HP IPG Russia, InterSystems Corporation, Telia IC, Intel, Sony CDE, Borland, Enterasys Networks, Sibcon, Ergodata, Liebert-Hiross, the company actively works with the participants of other markets: HimStroySmes company (the owner of Farwest trade mark), Topaz, M.VIDEO, trading pool "777-777 + ", Fischer. The company's peculiarity is the skill to find individual solution of clients' business objectives. While its existence the Agency has organized several art actions including the vanguard art exhibitions representing the products of such companies as Topaz and Hewlett-Packard. In the Agency portfolio - organization of partner seminars by original scripts for Enterasys Networks, carrying out various presentations of HP products range, adjustment of corporate communications for Sibcon group of companies. According to the words of Julia Kursova, the president of the Business Communications Agency, "the Agency uses in its work the most various tools, both checked up by practice and developed especially for clients. Our main goal is to achieve necessary results: to help the client to solve his business objective".
7th February, 2003. Business Communications Agency has rendered organizational and PR-support of the award ceremony of companies - Hewlett-Packard partners. The representatives of HP IPG Russia have announced the names of the best HP partners in the category "large format print" and have summed up the year 2002. The representatives of Hewlett-Packard company have congratulated the partners promoting the HP large format print production in Russia, on the successful end of the year 2002. The event concept was an idea of a friendly meeting. Visitors could freely communicate with each other and discuss the future plans in a cozy atmosphere. The tasting of the French cognacs and the Cuban cigars, during which a history of these permanent attributes of the elite European clubs was told, was offered to the participants of the ceremony. The tasting was decorated with the cigar entertainment action: the cognac burned on the overturned glass and the cigar lit up in its flame has got a special taste. The well-known "Nostalgie" jazz-quartet has acted as the musical support. Music, refined French dishes and expensive cigars have created an atmosphere of the elite club - the meeting place of people incorporated by common ideas and purposes. The award ceremony took place in the "Nostalgie" art-club - a small corner of France in Moscow.
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At the end of January, 2003 Business Communications Agency has organized the Enterasys Networks partner's event in Romania The first Enterasys Networks partner's event from "The Enterasys Family" series symbolizing friendly and strong partner "family" of the company in Russia and the CIS has passed at the end of November, 2002. As it was announced earlier, the second part of the event was planned for the middle of winter-2003. A well-known area of Romania - Transylvania - was chosen as an event venue. In this connection the special concept "The Enterasys Family at the Dracula Party" was developed. It was decided to continue the "mystical" concept and to invite "The Family" including the representatives of leading company's partners and the invited representatives of the Russian IT-press to visit the senior brother-vampire. Enterasys Networks' partners could admire the sights of an ancient Romanian province, to try various and very tasty Transylvanian food, to see the well-known Bran Castle, described by the Irish writer Bram Stoker in the most famous story about Count Dracula - "Bram Stoker's Dracula". Beautiful nature and excellent weather on mountain ski resort Poiana Brasov have brought unforgettable impressions in spite of the fact that the event proceeded only 2 days. During the official part of the event the head of the Moscow representative office of Enterasys Networks Evgeny Bukhshtab once again emphasized the invaluable contribution of the Russian partners to the development of Enterasys business in Russia and has expressed the hope that the similar partners' events will be carried out regularly and enough frequently -- 2 to 4 times a year. Partners, in turn, have thanked the company for the creative organization and for a choice of exclusive places, which leave a big deal of diverse impressions.
1st February 2003. Business Communications Agency has signed a business agreement with Liebert-Hiross company on retainer PR-service February, 2003 is a start of constant PR-cooperation of Business Communications Agency with Liebert-Hiross company (a leading supplier of solutions in the field of uninterruptible power supply and the climate control systems). Within the framework of the agreement the agency will render full PR-support of company's activity on the Russian market. According to the words of Marina Dunaeva, the chief of the Russian representative office of Liebert-Hiross company, Liebert-Hiross is interested in development of the channel, in establishment of close partner relations with its distributors and dealers. "We plan to give the channel as much information on our activity as possible, therefore in this case we consider it is necessary to involve a professional PR-agency, which is Business Communications". Rendered services will include distribution of global and local Liebert-Hiross news, maintenance of constant presence of the company in the target media, preparation of various articles about company's activity of technical and business character. The accent will be made on promotion of the flagship company's products -- the most modern and high-performance uninterruptible power supply.
22nd December 2002. Business Communications Agency has rendered organizational and PR support to the New Year's event of Hewlett-Packard company The entertainment program for adults and children was developed especially for this party. The whole HP retail products range was used in funny competitions and their opportunities were shown. For example, in the competition "The HP designer" the scanner was used to create collages from flat and volumetric objects. As a result you get beautiful images which could be used as a greeting card. Besides it, the children could participate in the competition "HP photo samples: get inside the image" where the professional make-up artist transformed all interested persons into magic characters and in some minutes with the help of an HP digital camera and printer the wonderful photos turned out. Not only boys (the future Ralph Schumacher and Huan-Pablo Montoya' contenders) participated in virtual races "Formula HP", but also the girls who have proved to be a strong compete to the men. The winners among boys and girls who have shown the best results have received prizes. In all competitions HP products' opportunities were shown: large format print in competitions "The HP sniper" and "HP rally", multifunctional devices and "magic" T-shirt paper in competition "The HP fashion designer", waterproof photo paper in "HP fishing". Adults also had no reasons to be bored during the holiday. The special questionnaire about HP range products knowledge was thought up for them. Valuable prizes from HP were entrusted for the winners. Representatives from business, IT and Life Style press have taken part in the celebratory action of Hewlett-Packard company. Journalists were invited with their husbands/wives and children.
9th December 2002. Business Communications Agency has rendered the organizational support of the seminar for customers and partners of the Hewlett-Packard company where multifunctional devices of the largest computer engineering manufacturer were presented The action concept was devoted to the most popular HP devices "three in one" combining functions of printer, scanner and copier and intended both for individual and corporate use, and also to the coming New Year 2003. The seminar participants became visitors of an exhibition on which the diversified subjects were presented, from three-rouble "kerenkies" of the Provisional Government to threefold cologne and port "777". In the picture gallery the reproductions of the well-known pictures were presented where the attentive sight could see the multifunctional HP devices successfully implemented in the plot of three heroes. Also the guests could take a look at the library consisted of the books which titles included a number three (there were over one hundred such books) and to take pleasure with Japanese haiku written specially for the action. Afterwards, during the New Year show the gifts from HP were played out. The seminar where representatives of the leading customers and partners of HP have taken part was organized in "Baltschug Kempinski" hotel. All devices were present in the hotel and could be easily tested.
6th December, 2002. Business Communications Agency has finished online advertising campaign of Russian representative of InterSystems Corporation. This action became a first experience of online advertising for InterSystems. The campaign was organized on leading IT-information resources. Site visitors had a possibility of online ordering of CD with free version of InterSystems' DBMS Cache. During the campaign InterSystems marketing department noted increasing of number of orders. So, online campaign was successful, because of correct choice of recourses. InterSystems planning to increase the share of online advertising the next year.
4th December 2002. New online services for visitors of "Farwest" trade mark site are developed by Business Communications Agency Now visitors of www.farwest.ru opened by Agency in July 2002 can independently count up expenses for construction works by means of special calculator. It is enough to choose a kind of work and to set its parameters and in one second the program will give out necessary amount and cost of construction materials as ready estimate which can be printed out immediately. Besides the buyers of Farwest production can receive the necessary information from employees of the company in a heading "Question - Answer" and also to subscribe for regular dispatch of company news and to take part in voting by actual questions of construction subjects. The special section is created for partners of HimStroySmes company -- the owner of "Farwest" trade mark. After authorization on a site, partners get access to additional information materials, which can be used, in work with Farwest production.
28th November, 2002. Business Communications Agency has gathered "The Enterasys Family" at the Enterasys Networks company's partner event The event was organized in the restaurant "Mephisto Castle". The objective of it was summarizing the results of the business year 2002. The company representatives of the company have decided to gather partners under the slogan "The Enterasys Family" (following the scenario of a well-known film "The Addams Family"), which symbolizes the unity of Enterasys Networks partners in Russia. The official part of ceremony consisted of delivery of new partner contracts, congratulatory boards with indications of partners' statuses, and also prizes in nominations "The best elite partner", "The best certified partner" and "The best distributor". Waiters of restaurant and the invited actors were dressed as the members of the Addams family that quite corresponds to an ominous atmosphere of the "Mephisto Castle". The visitors were greatly impressed by a model of a human hand (The Thing - one of the basic film characters), which directly participated in the guests' registration, giving out the badges. The company partners and the invited journalists were photographed with Wednesday and Pugsley Addams (young generation of the family) who took stiffened poses and at the most unexpected moments suddenly shrugged a guest's hand or offered him a chair. In the middle of the informal part the candles were lit on the tables, the light was unexpectedly switched off, frightening music began to play, and Fester Addams surrounded of the Addams children has brought into the hall a cake in the form of the big white tablet with inscription "ViEnterAgra" (similar to a well-known means for potentiality increase "Viagra"). This cake symbolizes a steady growth of Enterasys sales in Russia and has to be a stimulus for the further promotion of Enterasys products in the Russian market for the company partners. The head of the Moscow representative office of Enterasys Networks Evgeny Bukhshtab has pointed out that the company is very grateful to the Russian partners for invaluable contribution to the development of Enterasys business to Russia. He also has intrigued partners and journalists with the company plan to organize the second part of "The Enterasys Family" in January 2003. Members of Enterasys Team in Russia are planning an event outside of Russia devoted to the celebrating of the Old New year.
October 30th, 2002. Business Communications Agency has rendered organizational and PR support for presentation of new retail products of Hewlett-Packard company. " HP technologies against monsters". The action dated for celebrating of Halloween has passed under the motto "Technologies HP against monsters". The presentation was organized at "Mefisto Castle" restaurant and passed in two stages: for HP company's partners and mass-media representatives. Before the beginning of conference visitors could get acquainted with specially organized exhibition of new scale of HP retail products: the digital chamber hp photosmart 850, the universal photoprinter hp photosmart 7550 and the compact photoprinter hp photosmart 230. HP novelties were submitted in "frightening" surroundings of "Mefisto Castle" restaurant. On a background of burning candles, howls of monsters and hanging on the walls skeletons visitors were photographed with ghosts, zombi and another "nice" monsters. The ghosts tried to frighten visitors in every possible way. However, they failed. It has turned out that guests were pleased. HP representatives were equipped as the real ghosts hunters and were armed with lasers. The guests were supplied with special backpacks with "HP Ghostbusters" symbolics. A victory above phantoms visitors marked with glasses of refined.
October 27th, 2002.Business Communications Agency has rendered the organizational support of celebratory show with participation of Russian pop-stars. The show has finished the large-scale action "777 roubles = 777 dollars!" held by marketing association "SHEST SEMEROK". The action has passed in all Moscow shops of companies - participants of association "SHEST SEMEROK" from the 1st till the 27th of October. Visitors of trading networks STARYK HOTTABYCH, SPORTMASTER, AVTO'KEY, ARBAT PRESTIGE, KUDA.RU, M.VIDEO, MVO and SEDMOY CONTINENT, who has committed purchases cost 777 roubles minimum in any Friday, Saturday or Sunday of October, became participants of draw of prizes. More than 400 thousand persons have participated in the action. During the final show the 282 finalists of action participated in the draw of eight main prizes from each company and a super prize from association "SHEST SEMEROK" -- the automobile VAZ 2112. Business Communications Agency's experts created the concept of action and carried out the coordination of its fulfillment. The action included advertising support in printed mass media and on radio, promotion-campaign, PR-support, POS design, production of prizes and information materials for the action participants.
October 22nd, 2002. Business Communications Agency has rendered organizational and PR support for the presentation of new generation of Hewlett-Packard DesignJet large format printers. The presentation was held in Katerina hotel and passed in two stages: for company partners and media representatives. HP novelties were submitted during the colourful miniperformance drawing Kolumb's unusual adventures in Designjetia country. Together with Hristoform Kolumb visitors have made surprising travel from Designjet 100 valley up to Designjet 5500ps peak. The stage was decorated with a huge map of the country on which the ruler of HP large format printers was submitted as totems. In the end of presentation guests could test new models. Especially for presentation the Polytechnic museum has given a unique exhibition of navigating and measuring devices.
October 15-16th, 2002. Business Communications Agency has rendered organizational and PR support for presentation of new polygraph machines hp indigo press 1000, hp indigo press ws2000 and hp indigo press 3000 and of new large format printers disegnjet 5500 60 " ps, disegnjet 800, disegnjet 20ps, disegnjet 100 and large format color copier cc500. The presentation was held in the Big concert hall "Academic". Before the beginning of conference visitors could get acquainted with specially organized exhibition of all equipment. In a hall visitors have seen the modern printing house equipped with last HP development in the field of a digital industrial seal. The team of the qualified experts has shown unique opportunities of these printed devices: the operative seal of offset quality to print the color personalized documents on the broadest assortment of materials, change of texts and diagrams during a seal, a seal from a digital photo, a seal of the big circulations in deadlines. Every guest could receive the poster or a calendar with his own image made by digital camera. That evidently showed the quality of HP Indigo press seal, which sometimes surpassed offset printing in a combination of convenience of the desktop printer. The representatives of HP company and representatives of companies-customers whose printing houses are already equipped with Indigo printed machines have shared the sights for an opportunity to improve of polygraph business by means of Indigo machines. The present visual aid for visitors became shooting videos rollers about the first sales of Indigo machines, their use and technologies. Besides, at the conference it was announced the information about Indigo company's history and about its purchase by HP company which was finished on March, 25, 2002.
October 8th, 2002. Business Communications Agency has rendered organizational and PR support of presentation of new black-and-white and color laser printers HP generation. The presentation was held at "Beverly Hills" restaurant and passed in two stages: for company's partners and mass-media' representatives. HP company has presented monochrome laser printers hp laserjet 4200 and hp laserjet 4300, color laser printers hp color laserjet 2500, hp color laserjet 4600 and hp color laserjet 5500, and also jet printer deskjet 450. all engineering was shown in operation, it also could be tested independently. Especially for this presentation there was the developed color and musical show previous to presentations of monochrome and color printers, and also dancing compositions in style of strict black-and-white and bright color scale. The color cocktails symbolizing domination of paints in our life became a final part of presentation.
September 3rd, 2002 Business Communications Agency organized the press lunch and the partner event of the Enterasys Networks company The company representatives presented for the journalists company's plans for the nearest future, pointed out the main direction of Enterasys Networks activity on the Russian market. There was also declared about the appointment of the new head of the Moscow office of Enterasys Networks Evgeny Boukhstab who replaced Dmitry Sokolov at this post. The journalists had a possibility to communicate with the director of worldwide analyst relations Denis Symington, European partnership relations director Paul Taylor and other representatives of Enterasys Networks in unofficial atmosphere. At the same day there was arranged the partner event where the representatives of companies-partners of Enterasys Networks in Russia participated. There also were presented strategic plans of the company to the partners, in particular there was told about an intention of Enterasys Networks to hold in Autumn a number of partner events, including technological seminars, new trainings and partners' certification.
September 17th, 2002. Business Communications Agency has held the press conference for company InterSystems devoted to an output of new version of a flagship product - post relational DBMS Cache '. The introduction was held in "Stolnya" beer restourant. InterSystems' the marketing director in Central and East Europe Michael Iringer, the head of InterSytsems' representation in Russia and the CIS Nikolay Krechetov have told to journalists about capabilities of Cache' 5. The head of department of internal development RBK-SOFT company Sergey Pavlov has shared with journalists practical experience of work on DBMS Cache'. Journalists from lead IT and telecom media participated in the event.
August 23rd, 2002. Business Communications Agency has rendered organizational and PR support of presentation of the new multipurpose device model HP PSC 2110. The presentation was held at restaurant "Usadba" in Tsaritsyno-park. Hewlett-Packard company announced release of compact multipurpose device HP PSC 2110 - printer, scanner and kopir in one case. Due to ample opportunities and magnificent quality of a seal and scanning, HP PSC 2110 -- the ideal decision for those who searches for the device for realization of creative projects, seals of photos and documents. In the end of presentation, visitors could ride horses and drive phaetons. Skilled instructors trained interested persons to keep in a saddle. The most experienced equestrians could ride by themselves.
August 20th, 2002. Business Communications Agency has organized for Hewlett-Packard company the presentation of "Art-exhibition" which exhibits organically combined achievements of art and high technologies. The Art-exhibition passed in HP' interior-shop "Silikonovaja dolina". 15 exclusive works created by masters of national crafts - representatives of conducting Russian schools (Paleh, Gzhel', Hohloma, ZHestovo, Fedoskino, etc.) were submitted to visitors and journalists. All works were created with Hewlett-Packard' computer equipment -- devices of a seal and digital processing of images. The culmination of "Art-exhibition" became the fine floristic composition made directly during presentation.
July 30th, 2002. Business Communications Agency has organized press conference for Verbatim Company - the world leader in storage information market. Press conference was devoted to a 10-years anniversary of Verbatim's activity in Russian market. Press conference was held in Baltschug Kempinsky hotel. Business and special IT-media took participation at press conference. The president of Verbatim in Europe, Meddle East and Africa Jurgen Fritz has told history of Verbatim's creation, its present positions and has shared sights on development of storage information market. President of Ergodata company Kirill Kvashenko has told about Verbatim's activity in Russia and its long-term cooperation with Ergodata -- main distributor of Verbatim's production in Europe. Also the heads of Verbatim and Ergodata have declared transfer to Russian State Library of the 50 thousand of CDR for digitizing of library funds. Mr. Fritz has handed over a symbolical disk to Russian State Library deputy director Alexander Visliy.
July 25-26th, 2002. Business Communications Agency has rendered organizational and PR support a cycle of presentations, devoted to new computer equipment of Hewlett-Packard company. The scale two-day action "Big-Bang" was held in Le Meredien Moscow Country Club in Nahabino. The action was a part of the European program of retail production HP' presentations and began one of the largest for all company's history.
The wide assortment of products including scanners, printers, photostudioes, the software was submitted to tvisitors. Business Communications Agency has developed the unique concept of action. Visitors of presentation became participants of space fight for "secret knowledge". Guides - padavans have lead participants through a series of tests, and instructors have acquainted them with new weapon HP. Only after that space soldiers managed to win in fight and to seize "secret knowledge".
Press conference for journalists from lead business media was held in Marriott Aurora Hotel. The During the press conference the top managers of M.VIDEO Alexey Maximov and Michael Kutchment informed journalists about results of M.VIDEO business activity in Q1-Q2 Y2002 and declared plans to Q3-Q4. According to the submitted information, M.VIDEO became a leader of the Moscow market of household electronics. The company planed to double the volumes of sales in Q3-Q4 of this year.
July 11-13th, 2002. The partner's event for Telia International Carrier Russia was organized by Business Communications Agency in Zavidovo rest complex. During the event the Russian customers and partners of Telia International Carrier had a possibility to strength business and friendly relationship in informal atmosphere. It was the first partner's event of Telia International Carrier in Russia. In future the similar actions will pass regularly.
May 29th, 2002. Business Communications agency has announced opening of the exhibition called "Its Art to view all verges of Topaz", organized by LVZ "Topaz". The ceremony of opening for the exhibition "Its Art to view all verges of Topaz" by LVZ "Topaz" was held on 29th of May, 2002 at Central house of artists, in Lumiere brother's gallery (hall A51). The exhibition will endure till 9th of June. Business Communications has developed the exhibition concept for LVZ "Topaz" as outstanding marketing action aiming to promote the brand. The action stands for not only to increase the brand recall parameter for both producer and production but to establish strong brand perception and recognition in the consumer mind due to outstanding approach. Photographers from different fields and styles were invited demonstrating different techniques in terms of photo composition creation parameter. Creative approach, high level of professionalism and healthy sense of humor are perceived as the unique qualities for the works exhibited where the production of LVZ "Topaz" was presented in unusual form. For more details please visit to "portfolio page".
Business Communications Agency has won the tender for conducting a large-scale advertising action of TNK Company in the Internet, devoted to the forthcoming Football World Championship. Within this action promo-pages of the cite were created and advertising materials of the Company are being placed in the Internet. The most visited Internet portals are involved in this action. The action is conducted under motto "Become better - win Porsche!" The raffle of a few Porsche cars is being held among the drivers-rooters who use the TNK oil stations, and also among the Russian combined team of soccer players. The drivers will announce the best players names who will become Porsche possessors. The action devoted to the Championship will be accompanied by a famous showman Nickolay Fomenko's commentaries and sport narrator Vasiliy Utkin. For more details see www.tnk.ru.
April 23th, 2002. Business Communications Agency organized PR-support of the press conference of Sony CDE. April 23rd, 2002 Business Communications Agency organized the press conference of Sony CDE devoted to results of work for the last time and to the strategic plans for the near future. The event was carried out in hotel "Baltschug Kempinski". The vice president of Sony Communication Display Systems Europe Tak Oshima, the general manager of Sony Communication Display Systems Europe George Damigos, the senior manager of Sony Communication Display Systems Europe by sales in CIS and Baltic countries Axel Saeckl and Yuri Remeiko, Sony Communication Display Systems Europe representative by sales support in CIS and Baltic countries were performed on the press conference. The main direction of activity for the company in incoming year will be the development of LCD monitors product line. The representatives of Sony CDE also had reported about the strategically importance for Sony CDE East European region as a whole and Russia particularly.
April 19th, 2002. Business Communications Agency organized the introduction of a new photocamera hp photosmart 812. The introduction was held in Marriott Tverskaya Hotel. Before the event guests could acquaint with the exhibition of unique miniminiatures of the Politechnichal Museum, especially organized within the framework of the introduction. The works of contemporary "levsha"'s are examples of craftsmanship and stylishness, exactly reflecting the core of hp technologies. The culmination of the exhibition was the introduction of the main exhibit - hp photosmart 812. During the introduction representatives of special and business media got an information about new model of photocamera, being a result of sophisticated mastership and hi-tech of hp and Pentax. During the introduction journalists could acquaint with photocamera's characteristics and to use it in real life.
April 11th, 2002. Business Communications Agency held the first Moscow press-conference of "Sibcon" group. On the April 11, Business Communications Agency held the first Moscow press-conference of "Sibcon" group - the leader of Siberia IT market. "Sibcon" group was found in 1998 and include six leading computer companies of Siberia. Journalists from business. IT and manufacturing media participated in the event. During press-conference heads of "Sibcon" have summed up three year of activities and informed about plans for development the nearest years. The journalists were interested in the subject of the event since there is a lack of information with respect to Siberia IT market. The press-conference of market leaders became appreciable event among target media.
March, 2002. PR contract between Business Communications Agency and Moscow office of Sweden company Telia International Carrier. PR contract between Business Communications Agency and Moscow office of Sweden company Telia International Carrier - one of the leaders of the world telecommunication market - was signed in the end of March. According contracts' conditions, Business Communications will consult Telia IC on PR and advertising, organize current PR activity and carry out coordination of holding of special events. Cooperation between Business Communications and Telia IC started in October 2001, when agency held the first press-conference of Telia IC in Russia for IT, telecom and business media. Now, after signing of the contract on user's service, this cooperation will be permanent.
March 20th, 2002. Business Communications Agency organized first meeting of the "Press-Club" for Trade Poul 777-777+. The event took place in "Aristocrat" coffee house and was devoted to the results of the Poul's work for the last year and plans for 2002. Companies' representatives and journalists discussed in informal ambience results of the 2001, advertising campaign of the Poul, regional markets expansion and plans for this year. It is supposed that "Press-Club" meetings will be held twice a year.
March 5th, 2002. Business Communications organized PR-support of the "round table" of Stins Coman Company "Russian technologies - the real competition to foreign solutions". March 5th, 2002 Business Communications carried out "round table" of Stins Coman company "Russian technologies - the real competition to foreign solutions". The event was held in the "Aristocrat" coffee house and was devoted to new solution of Stins Coman -eSCape technology. This unique technology lets connect autonomous industrial equipment with the information networks of a plant. The Business Development head of Stins Coman Vladimir Kataev, the chief of the holding company common marketing service Elena Fedorova and the chief of the innovation department Vladimir Sokolov have spoke for media representatives. The journalists and the Stins Coman experts discussed such global questions as competitiveness of the Russian solutions, its benefits, and the concrete examples of technology eSCape.
March 1-3th, 2002. The solemn event devoted third anniversary of "Sibcon" group was held in Toms with organization support by Business Communications Agency. Representatives of local companies from Novosibirsk, Krasnoyarsk, barnayl, Yakutsk, Saint-Petersbourg and Moscow participated in the event. During the action "Sibcon"s heads and managers held some theme sections and meetings, and the actual questions were discussed. According to "Sibcon" representatives, such meetings are very useful for strengthening of internal integration by providing of necessary level of personal contacts. "Sibcon" group unites the leading IT companies of Syberia. "Sibcon" offers the full list of products and services in high technologies area: system integration, telecommunications, computers and engineering.
February 26th, 2002. Business Communications organized PR support of the "round table" devoted to advertising of alcohol production. Business Communications Agency carried out the round table discussion devoted to the advertising of alcohol production. The event took place in the "Savoy" Hotel. The round table discussion was organized by LVZ "Topaz" and the representatives of OOO "Armianskiy Koniak", OOO "Veld 21" (trade of elite sorts of alcohol), Department of external advertising of Government of Moscow, the Institute of Narcology, the Institute of the Problems of the Transition period and of the Union of designers participated. During the round table discussion problems of necessary of change of the current legislation to the liberalization of relation to the advertising of hard drinks were discussed. The participants also discussed the influence of advertising to consumers in choosing of high quality drinks of legal producers, admissible and inadmissible motivation in advertising of alcohol etc.
February 15th, 2002. In "PiRogi" cafe a solemn rewarding ceremony of the participants of a film crew of an "Agency" serial has passed. Thus Business Communications PR Agency in a circle of friends and partners has celebrated the second anniversary of its activity. Despite its rather small age, the company managed to borrow a strong position in the market of business PR. Having begun its work with IT companies, Business Communications has managed not only to fix the achievements in this sphere, but also to achieve significant successes in the consumer market. For past 2 years the collective of agency has increased three times, partnership relations with other agencies and creative collectives are adjusted. Among the Business Communications clients are such companies, as SONY, ÍÐ Consumer Business Organization Russia & CIS, InterSystems, Stins Coman, Enterasys Networks, M.Video, Trade poul 777-777 +, LVZ Topaz and others. Besides services in the sphere of Public Relations, the agency is engaged in advertising and marketing researches, carrying out complex service of its clients.
November 28th, 2001. Business Communications Agency has organized press conference of M.VIDEO trading network. Journalists have been invited in Mariott Royal Hotel on the occasion of opening two supermarkets of the home appliances and electronics constructed by a principle of self-service. It is a new format to Russian home appliances trade. The areas of new supermarkets are 2200 m?; (street Profsouznaya, 63) and 2900 m?; (the Shchelkovo highway, 100). The majority of home appliances shops use today technology of sale " on samples ". M.VIDEO is now the only seller of household electronics using in Russia technology of " palette sales ". President of M.VIDEO Alexander Tynkovan and Alexey Maximov Retail Trade Manager of M.VIDEO have spoke and replied all journalists questions.
November 27th, 2001. Business Communications organized the joint press-conference of Stins Coman Integrated Solutions and Printronix companies. The new line matrix printer Printronix Ð5220 was presented to the journalists. There was also decelerated about the appointment of the new area manager for Austria, CEA, Russia and CIS Manfred Donal. The representatives of the companies told about the plans of Printronix company in Russia. The journalists had possibility to communicate with Printronix vice president for sales and marketing support Claus Hinge and new area manager Manfred Donal in unofficial atmosphere.
November 26th, 2001. Business Communications organized the joint press-conference of DOS and Minolta Europe Gmbh companies. The new models of Minolta products - business-class color printer-copiers CF-1501 and CF-2001 were presented to the journalists. There was also declared about the opening of the constant exhibition of Minolta equipment in Moscow in the office of DOS company. The representatives of the two companies told about their partnership on the Russian market. At the event were presented samples of the Minolta equipment and all the preventatives could see the possibilities of the new Minolta products. Press-conference was held in Mariott Royal Hotel.
November 21th, 2001. Business Communications Agency has provided HP CBO Company with organizational support of the promo-action "Office of a day". The action has started at November 21st at the "Maximum" radio station and will be finish at December 14th, 2001. Draw of prizes will be carried out daily and " the office of the day" will receive two pizzas as a prize. The firms, wished to take part in a draw should send a fax containing the application for three songs, chosen of the list published on a site of radio station "Maximum" www.maximum.ru in edition of radio station. The main prize - the multipurpose device HP PSC 750 that combines in the scanner, the color printer and copier, is played weekly. The first firm - the prize-winner will be chosen on this Friday, November 21st, 2001.
October 30th, 2001. Business Communications Agency organized PR support of the Halloween party of the CBO HP Company. The party was held at the Obraztcov Theatre. The halls of the theatre were covered with candles and color projectors that have created an atmosphere of the mysterious castle with adventures. To all guests were given raincoats and masks in the Halloween style. The demonstration of HP products was "made up" under mysterious inhabitants of a wood. The party was dated to the ending of the financial year and to the presentation of the new HP product - HP Photosmart 100. In joking Halloween press release all new HP products that have left for year were described, and the hero of the celebration (HP Photosmart 100) was placed in the large pumpkin. The Obraztcov Theatre organized a special celebratory performance for HP guests. Children participated in cheerful Halloween suits competitions and tested celebratory pie - pumpkin.
October 18th, 2001. Business Communications Agency organized the PR-support of opening of the InterSystems' laboratory in Moscow In the laboratory was organized the local network, including workstations, server and WEB-server. About 80 students will study in the laboratory per year. During the opening ceremony the heads of MEPhI and Moscow representative of InterSystems declared the beginning of postrelation technologies researchers in the cybernetic faculty of MEPhI. Some students' projects were presented to journalists and InterSystems' partners.
October 11-13th, 2001. Business Communications organized the participation of the HP Company in the Interphoto exhibition. The Interphoto exhibition was carried out in the building of Novi Manedz, Moscow. On the booth of the HP Company the photo studio including two digital cameras, the scanner (hp scanjet 4470c) and the printer (hp photosmart 1315) was submitted. The promoters have shown to all the interested the work of the HP products. The visitors had also an opportunity to familiarize in detail with the internal device of the printer and the scanner. October 13 the specialist of the HP Company Alexander Alexandrov presented the report about the last HP developments of the photo technology.
First
The shop named "The Silicone valley ", has opened solemnly in October 9, 2001 on the Zemlianoy Val Street, 32/34. The firm Partia was selected as a managing company of the shop as a result of tender. In two trading halls (common area is near 280 m2) will be placed the most full assortment of the HP engineering for the individual consumer and small business (more than 500 names). 30 sellers - advisers of the top skills, will serve buyers. Up to the end of the year the shop museum of the HP will appear. The idea of the shop organization has appeared in the Department of consumer goods of the HP in 1999. Realization of the idea was preceded with a long work on studying an operational experience of similar shops of different marks in the world and in Russia, inquiries and wishes of ordinary consumers, the decision of a question with financing the project, and also careful selection of the company for management of the project.
October 5th, 2001. Business Communications has organized a support of the promotion-action of HP on the PMA Europe 2001 regional conference on imaging. The Moscow regional conference on imaging has passed October 5, 2001 in the Redisson-Slavianskaya Hotel. Besides educational sessions on management and practical marketing the specialized mini-exhibition was organized and the newest items and services of photo-industry of Russian and international suppliers were presented. HP which is one of " golden sponsors " of the PMA Europe 2001regional conferences, has presented the new equipment for "photo laboratory" - digital camera HP Photosmart 318, and printers HP Photosmart 1311 and HP Photosmart 1315 on the exhibition. During the exhibition any interested person had a possibility to be photographed and to receive the ready photo printed on the firm printer.
October 4th, 2001. Business Communications carried out a press conference devoted to entrance the trade net Pool Now Pool Such a way, companies tries to give their buyers high quality service and goods in all directions of consumer market.
October 2th, 2001. Business Communications (www.bcom.ru) organized a briefing devoted to structural reform in a management by "ZAO LVZ Topaz". Within the reform on the post of the Charmin of the Board of "ZAO LVZ Topaz" Alexey V. Simonov earlier occupying the post of the general Director were appointed. On the post of the general Director "ZAO LVZ Topaz" Alexandr Z. Vartanov earlier occupying the post of the first assistant of the general Director, the technical director were appointed. The acceptance of such decision is dictated by intensive growth of the company and sharp expansion of the circle of the questions that are included in the competence of the general Director of the plant. The reform of the management will allow dividing these questions between two supreme officials of the plant. The begun reform is reasonable duly step that invoke to optimize a control system of the management of "ZAO LVZ Topaz" and in the shortest terms to achieve the overall objective of a factory - become leaders of the Russian alcohol branch.
October 2th, 2001. Business Communications organized the introduction of the new line of the printers ÍÐ DeskJet 960C/940C/845C/656C, ÍÐ Photosmart1115/1315 è ÍÐ Photosmart 100 Camera Accessory Printer for CBO HP Company. The presentation was passed in the "Viking" ship-restaurant on Berezgkovskaya quay. All the guests of the introduction could accomplish "world-around travel" by virtual waves of the HP jet printers in the cosy wardroom of the ship. The representatives of the specialized and business mass-media had received the information about new HP printers. During presentation journalists had the opportunity to study features of functioning of printers, and also to estimate round-the-world scope of opportunities of HP production.
September 21-24th, 2001. Business Communications Agency has organized for Cabletron Systems (Enterasys Networks) the regular autumn conference of partners. The event took place in the area of a well-known mountain resort Krasnaya Polyana and was sustained in stylistics of the 1960th blockbuster "The Caucasian captive". The participants were landed from the bus halfway and were amused to find out a tent small town, the poster with warm words of a greeting to the participants of a "folklore expedition" and three not Russian-speaking indigenes were submitted as "their guides for tomorrow ". What was the simplification of the guests when they were found out, that it wasn't a terminal point of the trip! After the arrival in the Radisson Peak Hotel the guests have received the backpacks with the "sets of the participants of expedition" consisted from such tourist's necessary things, as a nominal army counter, a bottle of a "Caucasian Chacha", the book - collection of the Caucasian toasts, a videocassette with film etc. After that everyone were invited to a plentiful supper - barbecue on an open air. The next days the guest took participation in the helicopter walks, flights on the Para planes, active and passive rough ting, an ascension on the mountaintops, horse walks and many other things. Picnics in a valley and at the mountain lake were accompanied with alive music of a saxophone …
September 1th, 2001. Business Communications Agency supports the "PROCESSOR PENTIUM® 4 GRAND PRIX" event of the Intel corporation in Ramstore supermarkets. In two largest Moscow Ramstore supermarkets started the "PROCESSOR PENTIUM® 4 GRAND PRIX". The competition on the virtual races of the Formula - 1 is organized by the Intel Corporation Moscow office. The imitation of the race is very realistic due to the highly productive Highscreen computers equipped by the Intel® Pentium® 4 processors with the 2 GHz clock rate set in the bolides. Intel® Pentium® 4 is the world most powerful processor for the table desk PC. During two weeks since 1 till 15 of September in two Ramstore supermarkets (Sheremetievskaya str., 60À and Kashirskoe highway, 61/2) since 12.00 till 21.00 any visitor of the shops may participate in the 3-minutes race imitated the Formula-1 championship race. The winner of the final race will get the main prize - the Highscreen computer equipped by the Intel® Pentium® 4 processors with the 2 GHz clock rate.
August 31th, 2001. Business Communications Agency organized "star" scanners introduction for CBO HP Company. The introduction was held in Museum of Astronaut in Prospect Mira Street. The place for introduction was chosen according to the concept of action: to show space opportunities of new ÍÐ engineering, to compare a new line of scanners to opening before unknown constellations. During the introduction representatives of special and business media got an information about new HP scanners. These products are results of development of new revolutionary HP scanning technology. The scanners for home, small office and professionals were presented. During the introduction journalists got a possibility to consider a scanners construction elements and appreciate the "space" capabilities of new HP products.
August 23-24th, 2001. The partners event for RiT Technologies company was organized by Business Communications Agency in "Zavidovo" rest complex. During the event the participants took part in command trainings for strengthening of partners relationship. Also they got a possibility of informal dialogues. 
August 10th, 2001. Business Communications organized a PR-support of the football match between the combined team of ZAO "LVZ "Topaz" and the team of the football club "Spartak" veterans. The first football match "Spartak" - "Topaz" took place at the Ivanteevka stadium "Trud". It was the original gift for inhabitants of Pushkino and Ivanteevka and also for all the "Spartak"'s fans who remembered the star past of the team. Their idols left on the football field once again. Rinat Dasaev, Alexey Prudnikov, Boris Posdniakov, Georgiy Yarcev, Valeriy Gladilin and other famous football players who were the pride of the Russian sport played. For the "Topaz" combined team played the employees who were tempered in games of four championships of the factory and several Superiorities on football among manufacturers and distributors of alcoholic branch. The match was finished by "Spartak" victory with the next score: 4 X 3.
August 9th, 2001. Business Communications organized a PR-support of the solemn event devoted to the 6-years anniversary of the alcohol producer "Topaz". Also was organized the press conference in which took participation a general director of the ZAO "LVZ "Topaz" and the top management of the enterprise. "Topaz" noted its anniversary by the introduction of the new corporative standards system. There was also presented the own hymn of the enterprise that sounded for the first time at the event. The event took place at the "Russian Culture Fund" residence. The new anniversary vodka was released to the celebration.
July 2th, 2001. Business Communications Agency has completed a full update of the Russian The work was done according to the new structure and design of the company's corporate site www.intersystems.com. The site contains full information on DBMS Cache', InterSystems' main product, as well as company news, and consulting information. The new site was launched on July 2 2001. It is the first among other local InterSystems'
New HP PSC750 All-in-one was presented to IT and business-media representatives. Journalists got information about possibilities and tech tips of new product. HP PCS750 combine printing, scanning and copying functions. For present time it is the most compact HP All-in-One. This product is optimal for home and home-offices. Also journalist tested HP PSC750 and compared it with preceding models of HP AIO. The presentation was held in "Ribatskaya derevnya" fishing complex.
June 7th, 2001. Business Communications Agency organized for Enterasys Networks Information Security Seminar. The event took place at the Sheraton Palace Hotel and more then 40 corporate end-users from Russia, Ukraine and Byelorussia participated in it. Marketing Manager at the Central and Eastern Europe Karin Korschan and Sales Director at the Eastern Europe Wolfgang Monghy also participated. After the Seminar participants could discuss questions they interested with Company experts at the lunch in the "Lomonosov" restaurant.
The press conference was devoted to Ì.Video plans on expansion to he computer market and strategic partnership with HP. New complex solution - ÍÐ digital photo studio and mobile office were presented. The press-conference was held in the largest M.VIDEO shop.
June 6th, 2001. Business Communications Agency held the round table on postrelational technologies problems in Russian for InterSystems The round table was held in Holiday Inn hotel in the frameworks of Cache annual conference " - Industrial information technologies. The journalists got the information on the new Cache projects and updated version of DBMS.
May 15th, 2001. Business Communications organizes a partners conference for Liebert-Hiross, a leading vendor of uninterruptible power supply and climate control solutions At the conference company specialists announced a new UPS and HVAC marketing program for Internet businesses and presented their latest UPS products. Speakers from Liebert-Hiross held presentations about the company's activities in Russia and globally, new marketing programs, choosing the right air conditioning equipment for telecommunication projects, new high-performance air conditioning offerings, the complete line of company's AC uninterruptible power supplies, and also about the company's latest strategy for Internet data centers. Liebert-Hiross presents its latest products at Svyaz-Expocom 2001 trade show.
May 11th, 2001. Business Communications provides PR support for the official ceremony of laying the first stone into the foundation of a new Ramstore hypermarket in the Moscow district of Belyaevo The ceremony was attended by about 1000 Ramstore partners. Special guests included representatives from Belyaevo district administration, prefecture of Moscow South-West administrative district, and Moscow government. The speakers at the ceremony included Ramenka chairman and Migros Turk general director, Mr.Oktay Irsidar, Ramenka general director, Mr.Mustafa Saglam, and Turkish ambassador in Russia, Mr.Nabi Shensoi. The new hypermarket will be constructed by ENCA company. Total cost of the project is about 18 million US dollars. The store will be opened in October this year. The Ramstore chain serves customers with different incomes. That is why Ramenka's policy is to keep prices low, which allows it to compete with today's most popular Moscow markets. Offering its customers similar prices, Ramstore gets ahead of the competition by providing better quality of service.
April 10th, 2001. Business Communications organizes a presentation of the first combined DVD reader/writer from HP at Tea Culture Club HP's consumer department presented its first combined DVD reader/writer at Tea Culture Club (Hermitage Garden, Karetny Ryad, 3 bldg.7) After the official presentation there was a traditional tea ceremony organized by the Club members. The guests had the opportunity to experience the ancient Oriental tea drinking culture, to learn more about the history of tea traditions and to taste the finest elite blends of teas.
April 10-12th, 2001. Business Communications provides promotion support for ChemStroySmes company (Farwest brand) at Mosbuilt/Batimat 2001 trade show During the trade show a team of promoters dressed in uniform with the company logo was interviewing guests. The guests were invited to the company booth where a give-away program with special prizes from ChemStroySmes was held 3 times a day. The total number of over 450 guests were interviewed during three days of the trade show. Based on these data Business Communications created a database of prospective customers and partners for Farwest.
April 3th, 2001. Business Communications organizes a presentation of a new scanner concept for the year 2001 by Hewlett-Packard At Shtolnya pub (Zatsepsky val, 7) HP introduced its three new professional scanners: HP ScanJet 7400c/7450c/7490c Professional Series. These units represent a professional office solution offering the highest scanning speed with no adverse effect on the image quality. Also presented was HP ScanJet 2200c, a new simple budget solution for novice users. After the official presentation a beer party was held, where guests had a chance to try 10 sorts of local and imported beer. The much favored drink was served from the taps mounted right in the guests' tables, which contributed a lot to the cheerful and relaxed atmosphere of a beer holiday.
March 14-16th, 2001. Business Communications organizes a partners conference on the year 2000 results for Enterasys Networks, a Cabletron Systems company The company announced its results for the year 2000. Dmitry Sokolov, head of Cabletron Systems representative office in Russia and the countries of the CIS, made honorable mention of the partners that were the most successful in promoting Enterasys products in the Russian market. Verysell group of companies was named "Best Distributor 2000", and Pronet won the "System Integrator 2000" award. The conference was held in Zavidovo country club. After the official part the guests were offered a rich selection of sports, games and entertainment.
March 1th, 2001. Business Communications organizes a round table on using Cache database solutions in telecommunications The event was held in Balchug hotel. The speakers at the discussion included Nikolai Krechetov, head of Moscow office of InterSystems - the company behind Cache, Vyacheslav Afanasyev, executive director of Russian GSM carriers association, and various journalists. The discussion concerned various technical and business aspects of using post-relational Cache database in telecommunications, and particularly in mobile communications. Besides that, carrier licensing issues were one of the high points of the discussion. Also discussed were the prospects for Cache, as the most dynamic of databases, in dynamically developing markets. The journalists commended the high professional level of the event and expressed their interest in further discussions that would facilitate understanding between IT companies and the media.
The press lunch was devoted to the new approach to handling corporate business relationships based on Internet technology. The presented solution was regarded as a communication tool that in a few years will become as ubiquitous as the telephone is today. The proposed system of business relationships allows to organize simultaneous communication of staff working on a project with customers via Internet and telephone, which will help to quickly resolve issues at hand. The media were represented by journalists from 7 editions. Boris L. Satovsky, general director of RUSLAN Communications, conveyed his vision of populating the Internet with business applications that will allow enterprises to use these resources for their immediate profit. The first working version of this project will be demonstrated at Svyaz-Expocom trade show.
January 23th, 2001. Business Communications organizes a press conference on the launch of HP Invision Digital Photography Awards At the press conference the rules of the contest were announced, followed by the presentation of a Russian contestant. The winner of the preliminary selection was Alexander Ganyushin, a student at the Department of Journalism, Moscow State University. The press conference was held at Helikon Opera theater. After the official part the guests were invited to the Coffee Cantata musical show.
January 18th, 2001. Business Communications organizes the opening ceremony for "Bridge over Bosphorus" - the first Turkish painting exhibition in Russia The exhibition of a famous Turkish paintress Jale Yilmabashar in New Manege was opened by Moscow mayor Yuri Luzhkov, spokespeople from the Culture Committee of the government of Moscow, Ambassador extraordinary and plenipotentiary of Turkish Republic in Moscow Mr.Nabi Shensoi and other Turkish officials. The exhibition was held from January 18 to 24, and consisted of over 100 paintings that had been shown at 20 personal exhibitions in Turkey, France, Belgium, Holland, Denmark, Germany, USA, Thailand and Australia. Now they can be appreciated in Russia as well. Jale Yilmabashar is the first Professor of ceramics in Turkey, honorary member of the International Ceramics Academy in Geneva, Switzerland, and the only representative of her country in the World Art Council. The exhibition was officially sponsored by Ramenka and supported by the Embassy of Turkish Republic.
January 16th, 2001. Business Communications organizes a press conference for Ramenka on the launch of the eighth Ramstore chain store in Moscow The total area of the new Ramstore is 30,000 sq.m. The assortment of goods is amazing: apart form 20,000 different types of goods sold in the shopping center, the hypermarket offers additional 30,000. New Ramstore has it all: a Karo Film cinema, dry-cleaner's, pharmacy, shops (Tati, Benetton, Naf Naf, L'Etoile, Soyuz, etc.), restaurants (McDonald's, Rostiks, Elki-Palki,etc.). The press conference was attended by journalists from 50 editions. Ramenka general director, Mr.Mustafa Saglam, spoke about the company's results for the year 2000 and its plans for the new millennium. The journalists were also invited to the excursion in the new three-storied Ramstore. The new Ramstore was formally opened by Moscow mayor Yuri Luzhkov and other Moscow government officials.
December 15th, 2000. Business Communications organizes a press conference for Ramenka on the launch of the seventh Ramstore chain store in Moscow At 11:00, an hour before the opening of a new Ramstore, the management of Ramenka held a press conference. Ramenka general director, Mr.Mustafa Saglam, spoke about the company's history and news, and invited the journalists to the excursion in the new Ramstore before its formal opening. Additionally, there was a drawing for New Year presents from Ramstore hypermarket chain to journalists. At 12:00 the hypermarket was formally opened by Moscow vice-mayor, Mr.V.Shantsev, head of the Department of Construction of Moscow government, Mr.V.Resin, and other Moscow government officials.
November 24th, 2000. Business Communications organizes a press conference for Roksa Telecom that achieved the status of Enterasys Networks Authorized Technical Support Center Enterasys Networks, a Cabletron Systems company, and Roksa Telecom had signed a partnership agreement that brought about radical changes in Enterasys services and support policy for Russia and the CIS. As was announced at the press conference, according to this agreement Roksa Telecom had achieved the Enterasys Networks Authorized Technical Support Center status. Now users of Enterasys products in Russia and the CIS can sign service contracts directly with the vendor. Enterasys partners are now able to sell service packages without having to keep their own inventory of replacement units or have dedicated professionals on their staff." The event was held at the Cabletron Systems office conference hall at Chaika Plaza 2.
October 26th, 2000. Business Communications organizes a presentation for InterSystems on the launch of their new product Cache 4. InterSystems Corporation is a world leader in database systems. InterSystems has developed Cache 4 to meet the needs of mission-critical e-business applications. At the presentation InterSystems specialists spoke about the features of the new database and the way World Wide Web influences the requirements for database technology. They also spoke about new trends in database business, especially database providers. The event took place at the carting center, where after the official part the guests were invited to participate in a carting race with a digital camera as a prize. The speakers at the presentation included Michael Iringer (InterSystems Corporation Marketing Director, Central and Eastern Europe), Nikolay Krechetov (head of InterSystems Moscow office), Maxim Paykov (Lead developer, Programbank).
October 18th, 2000. Business Communications organizes a press conference for Ramenka on the launch of the sixth Ramstore chain store in Moscow At 11:00, an hour before the opening of a new Ramstore in the basement of Moskovsky department store on Komsomolskaya square, 6, the management of Ramenka held a press conference. At 12:00 the new Ramstore was formally opened by Moscow government officials. Ramenka invested about $3,000,000 into its new supermarket. The total area of the new Ramstore is 4,400 sq.m., of which 2,100 sq.m. is the selling floor. The new Ramstore on Komsomolskaya square strictly follows the general guidelines common for all Ramstore chain stores. The customers have a great choice from the widest assortment of goods (15,000 different types). The supermarket will house a number of shops (Soyuz, Betalink, Pharmadent, Alcor, L'Etoile). The expected daily number of customers is 5,000. Just like all other supermarkets of the chain, the new Ramstore will be open 24x7.
October 6th, 2000. Business Communications organizes a conference for Tier 2 partners of Cabletron Systems at Ball Lightning bowling club New Cabletron products and a new service program were announced at the conference. Also announced were the results of a partner program launched in May 2000 Tier 2 partners. Evgeny Buchstab, partner relations manager at Cabletron Systems representative office in Moscow, spoke about Cabletron's vision and plans for the Russian market.
September 28th, 2000. Business Communications takes the regular conference for direct partners of Enterasys Networks sky-high September 28 and 29 the regular Fall Synergy Plus Forum Russia & CIS for direct partners of Enterasys Networks took place in Bor country club, property of Russian Presidential Administration. The agenda of the conference included announcing the results of partner activities for the third quarter and announcing the winners of marketing programs. After the official part the guests were invited for a flight on Yak-18 trainer airplanes.
In September Business Communications signed a contract with InterSystems, a leading high-performance database software vendor. The company was founded in 1978 and opened its Moscow office in 1997. Business Communications will work with InterSystems on a subscription basis and will provide Public Relations services, such as dissemination of global and local company news, constant media coverage of company-related events and press monitoring. The Pr activities will be focused on promoting Cache - the flagship product of InterSystems. Cache is the first database in the world that is ideal for Web applications (e-DBMS).
In August 2000. Business Communications won two new customers: Rosco, a leading Russian distributor of computer equipment and Dostavka.ru, an Internet shop for computer, office and mobile phone products August 23, 2000 Business Communications organized a joint conference for Hewlett-Packard and Rosco to launch the exclusive Try & Buy marketing program. This program will allow prospective customers to try HP's versatile imaging devices for up to one week before buying them. After the trial period the customer can either return the device or buy it. All amortization and supply costs are assumed by Rosco and Hewlett-Packard. Additionally, Business Communications is preparing information materials for Dostavka.ru.
August 31th, 2000. Business Communications organizes the first event for Farwest - a Russian building finishes vendor The first Farwest conference for journalists and partners took place in Marriott Tverskaya hotel. This event became the first step of partnership between the company and the agency. At the conference Farwest presented its own dry compound factory. A representative of Wacker, Farwest's strategic partner, also took part in the conference.
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